Articles Tagged with ''lemonade''

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.

Timed with its 10th anniversary, Vita Coco infused its coconut water with lemonade to create Vita Coco Lemonade.

Pulse Beverage Corp. expanded its Natural Cabana brand from lemonade to coconut water with the introduction of Natural Cabana Coconut Water and Pineapple Coconut Water.

Dust Cutter Beverage Co. released its first product line of all-natural, Western-style, premium lemonades.

Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.

Ocean Spray Cranberries Inc. merged its cranberry juice with lemonade to create Ocean Spray Cran-Lemonade and Diet Cran-Lemonade juice drinks.

TalkingRain Beverage Co. added three new varieties to its line of Sparkling Ice drinks.

Xyience introduced a line of non-carbonated Xenergy + beverages.

As part of The Pepsi Lipton Tea partnership, a joint venture between PepsiCo and Unilever, the Lipton brand launched Lipton Diet Green Tea Honey Ginseng and Lipton Half & Half Tea & Lemonade drinks.

Arizona Beverages USA LLC added Lemon Fizz, a sparkling lemon soda, to its lineup of carbonated drinks.