Bai5 Tanzania Lemonade Tea is the 10th flavor in the lineup
April 21, 2014
Bai Brands, Hamilton, N.J., introduced a new, all-natural half tea, half lemonade beverage as part of its Bai5 5-calorie, antioxidant-infused, coffee-fruit beverage line.
Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.