Two top-selling flavors now available in organic varieties
August 18, 2015
Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.
Many people will tell you that in beverage industry, taste is king. As brand owners develop new beverages, they are tasked with finding that balance between function and flavor.
Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.
When Steaz launched its first beverage products back in late 2002, the brand of Doylestown, Pa.-based The Healthy Beverage Co. LLC was working to create a healthy beverage alternative.
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.