Finlays, Lincoln, R.I., announced the next evolution of its extracts business, Finlays Solutions. Still part of the Finlays family, Finlays Solutions is an end-to-end beverage innovation partner offering foodservice operators, retail brands and ingredient houses expert guidance and comprehensive support to better serve a fast-moving, flavor-forward world.

As part of the launch, Finlays Solutions unveiled a bold new visual identity, purpose pillars and website representing how it blends tradition with innovation to develop market-changing products.

“Today marks a meaningful step forward for our business and our partners in the beverage industry. With the launch of Finlays Solutions, we're bringing together proven scientific expertise and a customer-first approach to help brands solve real-world challenges. Our goal is simple: to deliver beverage solutions that are not only innovative but commercially viable — products your consumers will love and your business can count on,” said Charley Snell, CEO of Finlays Solutions, in a statement. “Our hands-on team of experts is at the cutting edge of beverage development, leveraging deep scientific knowledge, advanced technology, consumer insights and creative problem-solving to deliver beverage solutions that stand out in today's dynamic market.”

New Purpose Pillars

Finlays Solutions is guided by Finlays’ purpose to empower customers to create a world where every sip brings joy. Finlays Solutions will support this approach with three new strategic pillars emphasizing its sharper focus and unparalleled capabilities:

• A Customer-First Mindset: A customer-first mindset drives Finlays Solutions to ensure mutual success through dedicated partnership fueled by transparency, honest and integrity.
• Quality Products, Proudly Crafted: From inception, to development, testing and packaging, Finlays Solutions engineers products that exceed flavor ambitions, while ensuring product availability with a closely monitored supply chain.
• Deep Expertise with a Modern Flair: Backed by decades of experience, the company blends technology, industry knowledge, consumer insights and creative innovation to produce exceptional, market-changing products.

With PhD-level scientists offering a broad skill set, world-class beverage labs and advanced technologies, Finlays Solutions is equipped to tailor products and packaging solutions to customer needs. The company’s Analytical Research Center maps flavor profiles and preferences, enabling customers to precisely evaluate products and predictively size consumer appeal.

“Finlays Solutions represents a renewed promise to walk alongside our customers from concept to cup,” said Allison Cash, chief commercial officer of Finlays Solutions. “This transformation reflects the evolving beverage landscape. With enhanced capabilities, streamlined processes, and bold new approaches, Finlays Solutions is engineered to help customers introduce products that stand out in an increasingly competitive marketplace.”