Jones Soda Co. announced the release of Jones Zero Cola and the planned addition of two other zero-calorie sodas later this year. 

The new series marks the debut of the company’s mainline sodas in the zero-sugar beverage market as part of Jones’ strategy to expand into profitable new growth areas, it says. 

Jones Zero Cola is available at more than 10,000 national and regional grocery stores including Kroger in single bottles and four-packs, as well as in 12-packs on the company’s website. Jones Zero Root Beer is scheduled to launch in late Q2, and Zero Dr. Jones will bring a spicy soda to the line in the last half of the year, the company notes.

The new products are being introduced under the company’s Special Release program, which issues limited-edition flavors several times a year, and are scheduled to join Jones' permanent portfolio after the Special Release timeline expires. They will launch in Jones’ iconic 12-ounce glass bottles with photo labels, with plans to add 7.5-ounce mini cans in the future for easy on-the-go use, the company says.

“The market for zero-sugar beverages is expected to more than double by 2030 as health-conscious consumers try to decrease their sugar intake. That presents a huge opportunity for a line extension to our craft soda portfolio,” said Scott Harvey, CEO of Jones Soda, in a statement. “We're launching with Zero Cola because cola accounts for half of the carbonated soft drink flavors sold globally, and we fully expect all of our Zero products to play an important role in building our revenues and profits.”

www.jonessoda.com