Bandit Wines introduces augmented reality packaging
Bandit Wines unveiled an augmented reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement. Developed by global production studio Aircards, and powered by Snap’s Camera Kit, this initiative lets users virtually tour America’ s National Parks — including Yosemite’s glacier-capped mountains and the dramatic coastlines that define Olympic National Park ― all through their own devices.
“Our new AR experience reimagines how wine lovers connect with our brand and the great outdoors,” said Brie Wohld, vice president of marketing for Bandit, in a statement. “We’re excited to blend technology and a passion for the outdoors, all while highlighting our commitment to sustainability.”
Consumers can activate the “Go Explore” AR by scanning QR codes on selected Bandit in-store displays and be instantly transported to the landscapes of Yosemite, Mt. Rainier, Olympic and more. The immersive, app-free adventure perfectly pairs with Bandit’s eco-conscious ethos, it says.
Bandit Wines further celebrates exploration with the Go Explore sweepstakes. Five winners will receive a National Parks Annual Pass, a complement to the AR experience and a compelling way to discover America’s natural wonders year-round.
Bandit Wines remains deeply committed to environmental sustainability, annually donating to 1% for the Planet, a global organization that exists to ensure the planet and future generations thrive. This year’s donation supports a variety of environmental nonprofits, furthering the company’s mission to protect the landscapes that inspire their customers and products.
“Environmental stewardship has been a cornerstone of Bandit Wines since our launch in eco-conscious Tetra Paks in 2003,” Wohld said. “Our 1% for the Planet partnership amplifies our mission to protect these awe-inspiring places.”
These efforts underscore the brand’s ongoing commitment to environmental conservation and cutting-edge consumer engagement, solidifying its status as a leader in the wine industry. Bandit Wines offers eight expressions ― each packaged in lightweight, portable Tetra Pak featuring unique illustrations of America's beloved landscapes.
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