Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. 

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., unveiled its new global innovation platform Coca-Cola Creations, along with its first limited-edition product: Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds.

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 

Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action.