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Home » Keywords » augmented reality (AR)

Items Tagged with 'augmented reality (AR)'

ARTICLES

Brooklyn Brewery craft beer
Packaging Materials

Intelligent packaging takes brands to new heights

AR, QR codes give consumers access to videos, contests
Barbara h200x200
Barbara Harfmann
April 28, 2022
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Packaging design is advancing in innovative ways, with smart labeling, art-inspired labels, AI and even virtual tastings to engage consumers.
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CocaCola_ZeroSugarByte_900.jpg

Coca-Cola Creations unveils newest beverage: Coca-Cola Zero Sugar Byte

Limited-edition soft drink born in metaverse
April 4, 2022
No Comments

Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. 


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CocaCola_Starlight_900.jpg

Coca-Cola launches global innovation platform Coca-Cola Creations

Brand drops 1st limited-edition product, Coca-Cola Starlight, inspired by space
February 17, 2022
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Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., unveiled its new global innovation platform Coca-Cola Creations, along with its first limited-edition product: Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds.


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Jones Soda Zoltar Labels

Jones Soda enlists Zoltar in new AR labels

Labels designed to engage with younger consumers
November 4, 2021
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Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 


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Jones Soda

Jones Soda brings labels to life with AR

September 16, 2021
No Comments

Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action. 


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