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Home » Keywords: » augmented reality (AR)

Items Tagged with 'augmented reality (AR)'

ARTICLES

BanditWines_ARpackaging_900.jpg

Bandit Wines introduces augmented reality packaging

May 24, 2024

Bandit Wines unveiled an augmented reality (AR) platform featuring a 360-degree video portal, an innovative step in consumer engagement.


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AI, AR concept image

Artificial Intelligence set to transform beverage industry

Augmented reality delivers immersive product experiences
Sabetta-Lauren.jpg
Lauren Sabetta
May 7, 2024

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 


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19Crimes_Monsters_900.jpg

19 Crimes joins forces with Universal Monsters

Wine brand releases Red Blend and Cabernet Sauvignon featuring Dracula and Frankenstein
Staff Beverage Industry
October 5, 2023

19 Crimes is joining forces with Universal Monsters to unveil its spookiest pours yet of a Red Blend and Cabernet Sauvignon featuring Dracula and Frankenstein. The limited-edition wines are launching just in time for Halloween and bring Universal Pictures’ classic monster characters to life with newly reimagined artwork, featuring glow-in-the-dark labels and a new boundary pushing AR experience.


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JonesSoda_Logo_900.jpg

Jones Soda, August Allen bring products to life with new AR technology

Mary Jones to follow suit with AR labels
July 13, 2023

Jones Soda Co., Seattle, announced a groundbreaking advancement in its augmented reality (AR) program with a proprietary new platform developed for Jones by Clio Award-winning creative agency August Allen. The new innovation expands on Jones’ legacy featuring fans on their labels, bringing video storytelling into a mobile first AR experience.


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Smart labels
Packaging Materials

Smart labels ensure transparency

Intelligent labels benefit manufacturers, consumers
Chloe Alverson
Chloe Alverson
May 3, 2023

Smart labels can provide product information, as well as analyze consumer buying patterns.


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RemyMixtapeV3_900.jpg

Rémy Martin celebrates 50 years of hip-hop with packaging

VSOP Mixtape Volume 3 Limited Edition release coincides with Mixtape Street Art Museum
March 16, 2023

To celebrate the 50th anniversary of hip-hop and the final installment of the brand’s three-party trilogy, Rémy Martin has teamed up with storied icons and legendary mixtape DJs to unveil the VSOP Mixtape Volume 3 Limited Edition, a rare collectible that is introduced alongside an innovative A.R. technology.


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CocaCola_Dreamworld.png

Coca-Cola Creations releases its latest fantasy flavor Dreamworld

Digital activations provide a portal into the Coca-Cola Dreamworld universe
August 18, 2022

The Coca-Cola Co., Atlanta, announced its fourth and final Coca-Cola Creations drop of 2022: Coca-Cola Dreamworld. The new carbonated soft drink, which is available in the United States and Canada, adds playfully vibrant flavor notes that evoke the creativity of the human imagination to the taste of Coca-Cola, it says. 


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Brooklyn Brewery craft beer
Packaging Materials

Intelligent packaging takes brands to new heights

AR, QR codes give consumers access to videos, contests
Barbara Harfmann
Barbara Harfmann
April 28, 2022
Packaging design is advancing in innovative ways, with smart labeling, art-inspired labels, AI and even virtual tastings to engage consumers.
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CocaCola_ZeroSugarByte_900.jpg

Coca-Cola Creations unveils newest beverage: Coca-Cola Zero Sugar Byte

Limited-edition soft drink born in metaverse
April 4, 2022

Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds. 


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CocaCola_Starlight_900.jpg

Coca-Cola launches global innovation platform Coca-Cola Creations

Brand drops 1st limited-edition product, Coca-Cola Starlight, inspired by space
February 17, 2022

Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., unveiled its new global innovation platform Coca-Cola Creations, along with its first limited-edition product: Coca-Cola Starlight. Coca-Cola Creations will take the iconic Coca-Cola trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds.


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More Articles Tagged with 'augmented reality (AR)'
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