Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season.
The Sugar Cookie Martini, a flavor made in collaboration with edible cookie dough brand, DEUX, inspired by its new Sugar Cookie recipe that took two years to formulate, captures the comforting vanilla flavor and creamy mouthfeel with each sip, it says. To give fans another classic cookie flavor to choose from, Loverboy also created The Gingerbread Martini, which combines the rich sweetness and spice of gingerbread with the bold, smooth taste of coffee for an indulgent take on Loverboy’s ever-popular Espresso Martini, it adds.
“Our fans are always asking for new flavors, and we couldn’t wait to bring them some extra-special holiday cheer with two recipes inspired by two iconic seasonal cookie flavors,” said Kyle Cooke, founder and CEO of Loverboy, in a statement. “We knew DEUX would be an ideal collaborator — like us, they’re focused on only using ‘better-for-you’ ingredients which translates to better taste and a better drinking experience. The results here are incredible, in two cocktails that bring beloved holiday cookie flavors without any excess sugar and calories. Just shake, pour into your favorite holiday glass and enjoy.”
Like all Loverboy beverages, the new Loverboy holiday martinis are dairy-free, gluten-free and made with the finest ingredients. Each can contains just 4 grams of sugar and 12% ABV, the company notes.
The holiday Martinis are available in an eight-pack variety pack only available on the Loverboy website for $49 plus $10 flat rate shipping. Orders placed before Dec. 16 are expected to arrive in time for the Christmas holiday, the company says.