Monster Energy is giving consumers more ways to experience the brand in the gaming world with its launch of limited-edition Apex Legends cans available in-store nationwide through December. With the purchase of a Monster product, consumers will earn in-game content and get entered into a sweepstakes for an action-packed trip. Customers can cash in their purchases and get entered to win by uploading a photo of their receipt to apexlegends.monsterenergy.com or text MONSTER to 811811.
Consumers can gain perks with the first purchase and earn one battle pass level, plus exclusive content for every five cans purchased. Players will receive a multi-tier badge that upgrades with more Monster Energy purchases. Monster Energy also is taking 10 grand-prize winners and their guests on a trip to Montreal, Canada.
"Monster Energy is excited to partner with Apex Legends to serve up exclusive prizes for our customers with this iconic gaming title," said Monster Beverage Corporation Chief Marketing Officer Daniel McHugh in a statement. "We look for partnerships that embrace our bold spirit and culture, and we know that the Apex Legends players have the same outlook."
The limited-edition Monster Energy Apex Legends cans will be available in 16- and 24-ounce sizes in Original Green, Lo-Carb, and for the first time included in a can promotion, Zero Ultra. Special Monster Energy Apex multipacks also will be available in four- and 12-packs of Original Green, Lo-Carb, and Zero-Ultra, and in 24-packs of Original Green.