Commerce City, Colo.-based Caliper Ingredients, in partnership with Colorado State University, announced the completion of the industry’s first human clinical study of commercially available CBD-infused food and supplement product pharmacokinetics. The landmark study was published in a special edition of the medical journal Pharmaceuticals — Cannabidiol: Advances in Therapeutic Applications and Future Perspectives. According to the study, Caliper’s suite of soluble CBD ingredients demonstrated superior absorption versus other standard CBD ingredient formulations. In the 30 minutes following ingestion, the study found that Caliper 5% CBD Liquid Concentrate delivered CBD into the bloodstream up to 424 times faster than isolates, and up to 64 times faster than tinctures, Caliper 20% CBD Liquid Concentrate delivered CBD into the bloodstream 218 times faster than isolates, and 33 times faster than tinctures, and Caliper 5% CBD Powder delivered CBD into the bloodstream 142 times faster than isolates, and 22 times faster than tinctures.

Comax Flavors, Melville, N.Y., released new primary research on consumers’ behavior, usage and attitudes toward nutrition and performance products including protein powder, ready-to-drink (RTD) protein drinks, protein bars and more. In a survey of 1,200 U.S. respondents, taste is the No. 1 purchase driver of nutrition and performance products with 52 percent respondents citing it as such. More than a third (36 percent) of respondents cite “flavor” as an important attribute driving nutrition and performance products purchase intent. Additionally, respondents look for “plant proteins” as an “active ingredient” in protein powder (32 percent), RTD (22 percent) and protein bars (25 percent). At 12 percent, keto is the top lifestyle diet of survey-takers along with intermittent fasting (11 percent), gluten free (10 percent), and, at 9 percent, dairy free and vegetarian, respectively. More than half (52 percent) of respondents do not follow any particularly lifestyle diet, the research states.