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Commentary

Between Drinks

BON & VIV launces seltzer on Delta Airlines flights

Complimentary spiked seltzer available to specific travel classes

34-BV-Delta-Image-1.jpg
April 12, 2020

Soon you can say “bon voyage” with BON & VIV Spiked Seltzer just in time for summer vacations. BON & VIV is taking flight with Delta Air Lines to bring a bubbly new beverage to the skies. Customers on board domestic Delta flights now can make their trip a little bubblier by sipping on cans of the premium zero-sugar, 90-calorie spiked seltzer, available in two fruit flavors: grapefruit and lemon-lime. “We have a keen focus on listening to customer feedback and innovating our food and beverage programs to provide more choice,” said Mike Crowley, vice president of on-board service operations, in a statement. “Spiked seltzer has been a fast-growing trend in the beverage industry, so we knew it was something our customers wanted.” Another enhancement to the on-board beverage program, Delta’s new Cocktail of the Moments, including the Lavender Sour, can be savored this summer on domestic flights.

KEYWORDS: hard seltzers Ready-to-Drink (RTD)

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