AHA

In its first major brand launch in over a decade, The Coca-Cola Co. announced the release of AHA, a new flavored sparkling water that offers a little caffeine boost that will be released in early 2020, the company says. The calorie- and sodium-free drink comes in eight flavor fusions: Lime + Watermelon, Strawberry + Cucumber, Citrus + Green Tea, Black Cherry + Coffee, Orange + Grapefruit, Apple + Ginger, Blueberry + Pomegranate and Peach + Honey. AHA went from concept to prototype in a little over six months, and was based on extensive research and consumer insights, the company says. Packaged in 12-ounce aluminum cans, AHA will launch in March 2020.

The Coca-Cola Co., Atlanta
Internet: www.coca-colacompany.com
Distribution: National

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Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.