Harlequin creates new wine brand
Book publisher launches Vintages by Harlequin line
Harlequin Enterprises Ltd., Ontario, Canada, one of the leading publishers of books for women, announced the launch of Vintages by Harlequin, a new line of three wine varietals, with vintage Harlequin branding, the company says.
Vintages by Harlequin wines were developed in close collaboration with Santa Rosa, Calif.-based Vintage Wine Estates, it adds.
"We are very excited about this business development and partnership. Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market," said Craig Swinwood, publisher and chief executive officer of Harlequin, in a statement. "As a company, we strategically seek out partnerships with top quality brands that fit our vision for success. Vintage Wine Estates produces superior products and we're proud to affix our brand to these carefully selected wines."
"It's been great working with Harlequin on this exciting new venture, and we couldn't be happier to be producing the first range of wines bearing the Harlequin brand," said Terry Wheatley, executive vice president of sales and marketing for Vintage Wine Estates, in a statement. "It's a special experience to sit down with a good book and [a] glass of wine. We look forward to offering Harlequin readers that moment of everyday indulgence."
The Vintages by Harlequin line features three varietals: a Chardonnay, a Cabernet Sauvignon and a juicy and complex red wine blend. Available exclusively on www.amazon.com, the wines have a retail price of $14.95 and are available to U.S. consumers only, the company says.