DuPont Nutrition & Health, Wilmington, Del., launched a new platform to reinforce the strength of its offerings to customers in the food industry. The “It’s What’s Inside” platform cites all of the key attributes that make DuPont a global leader in specialty food ingredients and food protection, with a foundation in the strength of its people —nutrition and food scientists, consumer and market insight experts, global marketers and sustainability leaders — in addition to its broad product portfolio. The goal of the platform is to build awareness of DuPont Nutrition & Health as a leader in the food ingredients industry so key stakeholders readily understand its role in the food space and how its collective capabilities deliver value to its customers. The platform will be promoted through advertising, public relations and collateral materials; in traditional and online media; and at tradeshows.

Portland, Ore.-based Steviva Ingredients recently announced the rebranding of two of its ingredients. Joining its existing Erysweet portfolio are Erysweet+ with stevia and Erysweet+ 100 mesh fine powder, which formerly were marketed as Steviva Blend and Stevia Blend fine powder, respectively.

AIDP Inc., City of Industry, Calif., announced that its Magtein ingredient, its patented magnesium L-threonate compound for cognitive health and preventing Alzheimer’s disease, received a No Objection Letter from the U.S. Food and Drug Administration that confirms the ingredient’s Generally Recognized as Safe designation. This means that Magtein can be used in select food categories at a level of up to 0.12 percent, the company says.

Yuba City, Calif.-based Stevia First Corp. announced key collaborations intended to transform sugary beverage consumption in Mexico and Latin America. The company’s development focus is intended to rapidly enable and train bottlers in Mexico to move from sugar-loaded drinks to lower-calorie options, including products made with stevia.

 The International Probiotics Association Europe (IPA Europe), Brussels, Belgium, conducted its first formal meeting as an official association in March in Brussels. Representatives from Danone, DuPont, Yakult, Probi, Lallemand and the IPA were present at the meeting.