Red Bull Yellow, Orange and Cherry Editions

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Red Bull North America Inc. will add new flavors to its Red Bull Editions energy drinks lineup in February. New Red Bull Orange and Cherry Editions will not contain any sugar or calories. Additionally, the seasonal Red Bull Summer Edition will return as a permanent SKU called Red Bull Yellow Edition. The Red Bull Editions line will be sold in 12-ounce single-serve cans and in four-packs of 8.4-ounce cans. The new energy drinks will be priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

Red Bull North America Inc., Santa Monica, Calif.
Telephone: 310/393-4647
Internet: www.energydrink-us.redbull.com
Distribution: National
Ingredients: Yellow: Carbonated water, sucrose, glucose, citric acid, taurine, sodium citrate, caffeine, niacinamide, calcium pantothenate, pyridoxine hydrochloride, vitamin B12, natural and artificial flavors, sucrose acetate isobutyrate, glycerol esters of wood rosins and colors.

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