Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.” Bringing out the brand’s playful side, the animated ad showcases its ice cube logo dancing wildly inside a bottle of Sparkling Ice, reflecting the idea of taste buds reacting to its flavor, the company says. The spot also highlights Sparkling Ice’s array of flavors and touts its tagline, “Bold Flavor. Zero Calories. Perfectly Possible.” In addition, the brand is running supporting billboards in 16 major U.S. markets through the end of this month and launched a new website with updated graphics, a new product finder, enhanced social media connectivity and more, it says.
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