Back to rootsRedhook Brewery, Woodinville, Wash., is celebrating its 30th birthday by unveiling a new look, including bottles, labels, bottle caps and packaging. The new look includes easy-to-spot labels and packaging across all Redhook beers. Each beer style is identified by a unique color scheme and Redhook’s Beer-O-Meter on the side helps consumers pick between refreshing, smooth, bold, and dark varieties. Redhook also debuted a new bottle with bottle caps that depict iconic images and phrases from Redhook’s 30-year history.
Earth Day bottleFetzer Vineyards, Hopland, Calif., is celebrating its earth-friendly winemaking practices, by releasing a limited-edition Earth Day bottle featuring a new label designed by local artist Anne Kessler. Additionally, in honor of Earth Day, Fetzer is donating $10,000 to Leave No Trace, an organization dedicated to the responsible enjoyment and active stewardship of the outdoors. Fetzer’s 2010 Chardonnay will be released in the commemorative Earth Day bottle in limited quantities beginning this month for $8.99.
Photographic imagesRevolution Tea, Phoenix, launched new packaging for its teas this spring that provides consumers with a thorough look at what they are buying, the company says. The new packaging features vibrant photography showing a brewed cup of tea. It gives consumers a chance to see the tea’s color, whether it be black, green or herbal, Revolution Tea says. It also gives a peek inside Revolution’s infuser bag that contains the full-tea leaf. In addition, the packaging also compares the tea’s caffeine content to that of coffee and includes gluten-free and sugar-free icons when applicable.
Logo redesignEvamor Products Inc., a subsidiary of Wm. B. Reily & Co., Covington, La., redesigned its Evamor’s Natural Artesian Water. The unique property of the water was the primary focus in the redesign of Evamor’s original logo, which featured a gray ball balancing on a gray horizontal plane to represent its pH balance. The new logo transforms the ball and plane into a flowing color bar that is representative of a pH balance color scale. The brand name now is enhanced with a custom white font on a dark blue background. The new brand logo appears on a custom-shaped bottle.
Tallboy canNarragansett Beer, Providence, R.I., released its spring craft beer, Narragansett Bock, on draught and, for the first time, in 16-ounce tallboy cans. The beer is distributed throughout New England at retailers, bars and restaurants.
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