Packaging News: Naked Juice, Seattle's Best and spirits innovations
PepsiCo’s Naked Juice brand introduced its reNEWabottle for its 10-, 15.2- and 64-ounce juice and smoothies. Made from 100 percent post-consumer recycled plastic, the reNEWabottle will reduce virgin plastic consumption by 7.4 million pounds a year, the company says. The reNEWabottle is made from renewable polyethylene terephthalate, is clear and has a No. 1 PET code, the company says. The transition to the reNEWabottle helps Naked Juice to reduce its overall carbon footprint, save more than 12,000 cubic meters of landfill space and reduce the bottle’s greenhouse gas emissions by 35 percent, the company says.
Nice and level
Seattle’s Best Coffee, part of Starbucks Corp., announced a new packaged coffee line organized under its Level System. The system is organized with a sequence of numbers and vivid colors to communicate the individual taste profiles of its coffee blends. With the new Level System, consumers will be able to find and choose from a selection of Seattle’s Best Coffee blends that span a range from a mild, light and crisp Level 1 to a bold, dark and intense Level 5, the company says. In addition to Levels 1 through 5, consumers can choose from a Decaffeinated blend, an Organic Fair Trade Certified blend and flavored coffees, such as Cinnamon and Hazelnut.
The Double-Cola Co. has completed a revitalization of the brand identity and packaging in partnership with S2Design, based in New York City. The new identity has a contemporary feel and will bring new color and graphics to the cans of varieties, such as regular Double-Cola and Diet Double-Cola, the company says. The cans and PET bottles feature a denim look, with dark denim for Double-Cola and light denim for Diet Double Cola. The diet variety incorporated blue in the logo, while the regular variety uses red. The new look will debut in the first quarter of 2011.
Aberlour Highland Single Malt Scotch Whisky unveiled new packaging for the full line of Aberlour whiskies, including Aberlour 18 Year Old. The new look was developed to more accurately reflect the superior quality of the whisky within, the company says. Aberlour’s packaging evolution includes a slightly modernized logo with a lighter curve and richer color. The redesigned brand crest depicts an oak tree and water and symbolizes the environment, life and the brand’s heritage, it says. The addition of founder James Fleming’s signature lends the package to a stronger sense of authenticity, the company says.
Sam’s Club introduced its private brand tequila Calle Azul. The retailer collaborated with international brand and design consultancy Dragon Rouge to develop an ultra-premium tequila that would appeal to consumers looking for finest quality luxuries for everyday enjoyment, the company says. The bottle balances old and new from Mexico, with a modern font for Calle Azul to convey the contemporary feel of Mexico and a bold, expressive sun as a direct reference to Mexican heritage and its central role in nurturing agave’s finest qualities, the company says. Calle Azul will be available in approximately 200 clubs across the country in a 750-ml. bottle.
Works of art
Kenwood Vineyards released its 2006 Artist Series Cabernet Sauvignon with contemporary artist Sylvia Ji’s “La Boheme.” The 2006 Artist Series captures the depth frequently expressed in Ji’s works of art, the company says. In “La Boheme,” she portrays “old world” glamour and opulence that complements the complexity and nuances of Kenwood Vineyards’ Cabernet Sauvignon, the company says.