2021 Beer Market Report
2021 BEER MARKET REPORT
Beverage Industry provides an in-depth look at the U.S. beer market and its 2020 performance. In addition to a category overview, this annual report offers detailed performance, insights and new product releases from five key beer segments: domestics, imports, craft, hard cider and flavored malt beverages.
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Cider
Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.
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Crafts
When the pandemic shut down on-premise outlets throughout the United States last year, craft brewers felt the pinch as they lost sales from traditional on-premise outlets as well as their own taprooms.
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Domestics
The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.
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FMBs
With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.
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Imports
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.
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Non-alcoholic
Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers. Consumers desire to live a healthier lifestyle has penetrated a lot of beverage categories.
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