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Home » Publications » Beverage Industry Magazine

Beverage Industry Magazine

BI0525-Tablet-450px.jpg

2025 May

This month's issue of Beverage Industry features Bold branding delivers Liquid Death its edge, Searching for digestive health solutions, and much more!

  • Cover Story
  • Features
  • Columns

Cover Story

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liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
Jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


Read More

Features

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man picking marijuana

What’s to come next for hemp-derived beverages?

WSWA calls for regulation, not prohibition for hemp
Jessica Jacobsen
Jessica Jacobsen
May 6, 2025

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.


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glass bottles

Product safety, sustainability trends drive global demand for glass packaging

Glass delivers experience to consumers, experts note
Sabetta-Lauren.jpg
Lauren Sabetta
May 1, 2025

As consumers regard glass packaging positively because of its lower environmental impact, experts highlight an array of benefits that this packaging material offers aside from its recyclable properties.


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trophy in between protein drinks

Functional benefits remain central to sports, protein drink market growth

Health and wellness trends prompt innovation
Sabetta-Lauren.jpg
Lauren Sabetta
April 30, 2025

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.


Read More
AI Robot Image

Artificial intelligence offers an array of benefits for beverage-makers

Beverage-makers embrace AI for its consumer insights, product prediction properties and more
Chloe Alverson
Chloe Alverson
April 29, 2025

Artificial intelligence continues to be an asset for beverage-makers. Progression in AI’s capabilities has led to increasing usage in terms of insights, supply chain and much more within the beverage industry. 


Read More
greg and mari

Bloom Nutrition aims to help consumers become their best selves

Bloom Sparkling Energy, Bloom Pop extensions further company’s wellness goals
Jessica Jacobsen
Jessica Jacobsen
April 24, 2025

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.


Read More
man loading equipment

Carts, hand trucks market shifts to help beverage operations meet consumer needs

SKU loads, maintaining operator comfort driving innovations
Chloe Alverson
Chloe Alverson
April 23, 2025

Carts, hand trucks and pallet jacks can offer benefits like ease of use and maneuverability despite jump in SKUs, increase in stops. 


Read More
halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Weight management and GLP-1 among trends motivating consumers’ digestive health interests
Jessica Jacobsen
Jessica Jacobsen
April 22, 2025

To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.


Read More
conveyor technology transport

Conveyor systems aid beverage-makers in wake of shifting consumer preferences

SKU proliferation, sustainability and safety factors contribute to popularity of conveyor systems
Chloe Alverson
Chloe Alverson
April 21, 2025

As beverage operations are seeing a rise in use of conveyor systems, OEMs highlight where the future of conveyor systems are headed.


Read More

Columns

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Jeff Coletti_Distribution

Federal government fortifies its anti-distracted-driving message

‘Put the Phone Away or Pay’ campaign reminds drivers of distracted driving dangers
Jeff Cioletti
May 5, 2025

The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) unveiled its annual “Put the Phone Away or Pay” campaign last month where it highlighted the importance of attentive driving. 


Read More
woman looking at her grocery purchases

Economic uncertainty prompts selective spending, survey shows

Consumers actively adjust purchase strategies to manage costs
Sabetta-Lauren.jpg
Lauren Sabetta
April 18, 2025

In today’s economic environment, where consumers are more selective about their spending, a recent survey by Channel Media Group highlights how brands that prioritize value and deliver targeted promotions have potential to thrive despite economic uncertainty.


Read More
the last of us coffee

Targeted health benefits valued by consumers, report shows

Westrock Coffee’s report highlights functional ingredients in demand for coffee, tea
Jessica Jacobsen
Jessica Jacobsen
April 17, 2025

Westrock Coffee Co. recently published a report that found nearly one-third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits.


Read More
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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