2022 August

Check out the August 2022 issue of Beverage Industry, featuring our cover story on performance drink trends, a special report on hard seltzers and who is drinking them, the latest news from the beverage industry, and much more.

Cover Feature

Nutrabolt delivers ‘better-for-you’ performance for today’s consumers

Differentiation helps C4 support pre-workout, cognitive need states

Jessica Jacobsen

August 5, 2022

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The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.

Category Focus

Energy drinks performance continues to shine

Better-for-you offerings offer growth opportunities for energy market

Jessica Jacobsen

Chloe Alverson

August 4, 2022

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Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.

Channel Strategies

Club stores conquer through curation

Members expect deals on desirable bulk items, fuel and more

Chloe Alverson

August 3, 2022

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Big-box and club stores have been popular since the mid-1970s. They differ from traditional department and chain stores due to their large size, buy-in-bulk products and membership requirements.

citrus ingredients that contain vitamin C

Ingredient Spotlight

Citrus continues to help beverage-makers reach on-trend profiles

Regional, exotic flavors emerge across categories

Lauren Sabetta

August 2, 2022

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Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.

Market Insights

The supercharged distributor sales rep of the future is here

Technology advancements streamline beverage distribution

Bill Kraich

August 1, 2022

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By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.

Packaging Equipment

Advanced coding technologies offer beverage operations optimal solutions

Artificial intelligence, augmented reality offer potential to streamline coding, marking

Lauren Sabetta

July 29, 2022

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Although marking and coding formats provide product-specific information, experts note that new technologies are further assisting beverage operations by improving supply chain traceability and product visibility.

Distribution

As cyberattacks increase, every facet of operation is vulnerable

Fleets wired can be vulnerable can take steps to protect against cybercriminals

Jeff Cioletti

July 28, 2022

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Cyberattacks can disrupt any operations, and food and beverage companies are no different. Experts advise the practices distributors can employ to help fortify themselves against cybersecurity breaches.

Packaging Materials

Premiumization, sustainability influencing labeling materials for beverages

Special effects enhance experience, engagement with consumers

Jessica Jacobsen

July 27, 2022

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SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.

R&D Feature

Biotic ingredients help beverage-makers deliver immune-supportive benefits

Immune health ingredients application spans across variety of beverages

Lauren Sabetta

July 26, 2022

2 Comments

As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.

Special Report

Market saturation prompts hard seltzers to differentiate through key attributes

Gen X, millennials top consumers for hard seltzers

Jessica Jacobsen

July 25, 2022

2 Comments

In the beverage market, hard seltzers were the star of new product development for a few years, but as the market has become more saturated, experts note that change might be in order as the beverage alcohol segment experiences deceleration from its years of growth.

Warehouse

Automated guided vehicles help warehouses address labor shortage

AGVs support safety efforts within distribution centers

Jessica Jacobsen

July 21, 2022

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The labor shortage impacting the warehouse and transportation sector is resulting in operations managers turning more to automation solutions like automated guided vehicles.

Up Close With

Blake’s Hard Cider looks to expand ciders presence

Family cidery continues to expand territory, portfolio

Chloe Alverson

July 22, 2022

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Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.

Beverage Beat

Innova details strategies for development of healthy beverages

Holistic approach to health gaining traction with consumers

Jessica Jacobsen

July 19, 2022

One Comment

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Operations Perspective

The transitions of containers, closures

Changes to packaging result in far-reaching impact on operations

John Peter Koss

July 18, 2022

No Comments

The transition of containers and closures from a relatively standard size, type, material configuration scenario to the current broad spectrum highlights the practicality of standards from environmentally acceptable and economically feasible viewpoints.