Beverage Industry Magazine

2011 August

Check out our new August content!

Cover Story

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Focus on function

5-Hour Energy maintains dominance in energy shot category
Jennifer Zegler
August 15, 2011

Centered on an otherwise empty wall in the lobby of the Farmington Hills, Mich., headquarters of Living Essentials LLC is a homemade wooden plaque for “2010 Runner-Up Worst Ad in America.” The plaque commemorates the company’s award from The Consumerist website for 5-Hour Energy’s “2:30 Feeling” TV ad. At the bottom, the plaque concedes, “We couldn’t even win this one.”


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Features

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Sustaining a more responsible future

Companies have broad definitions when it comes to going green
Jennifer Zegler
August 11, 2011
Companies across the supply chain have embraced sustainability as an overarching term for better business practices. Through the years, corporate definitions have expanded beyond decreasing packaging waste and water usage to the introduction of functional products and employee wellness programs. Indeed, offering a standard definition of “sustainability,” not to mention its key issues, can be difficult.
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Labeling equipment taking new shape

Sustainability and marketing impacts machinery
August 15, 2011

 The United States market was introduced to 1,709 new beverages from January to July 2011, according to Chicago-based Mintel International’s Global New Products Database. With so many new products in the beverage sector, companies continue to search for ways to help their products stand out on store shelves. These store-shelf marketing initiatives are not only impacting the beverages, but also the labeling equipment for the products, equipment manufacturers say. 


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140 years strong

White Rock Beverages grows, evolves into niche markets
August 11, 2011

Around the 1900s, the White Rock brand was almost synonymous with “water,” says Larry Bodkin, president of Whitestone, N.Y.-based White Rock Beverages. It was even larger than Coca-Cola and Pepsi at the time, he claims. In fact, White Rock water was used instead of church-supplied holy water at Gloria Vanderbilt’s christening; White Rock was featured at the coronation of England’s King Edward VII; and Charles Lindbergh launched his historic flight from New York to Paris by smashing a bottle of White Rock sparkling water over his plane, the company says.


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Prevention at the heart of health concerns

Cardiovascular concerns propel heart health ingredients
August 15, 2011

The American Heart Association (AHA) reports that the prevalence and control of traditional risk factors of heart disease, such as hypertension, tobacco use, high cholesterol, diabetes and obesity, remain an issue for many Americans, according to the AHA’s Circulation journal’s article “Heart Disease and Stroke Statistics – 2011 Update” published in December 2010.


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Drinks and shots see energized sales

Energy category continues to appeal to a variety of consumers
jessica Jacobsen
Jessica Jacobsen
August 11, 2011

Although energy drinks were not immune from the effects of the economy, the category has shown its ability to grow in sales. Energy drink sales increased 14 percent to more than $5.9 billion in sales for the 52 weeks ending June 12 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Walmart, according to SymphonyIRI Group, Chicago. The energy shots category also posted strong numbers with a 31.6 percent increase generating $1 billion in sales during the same time period.


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Departments

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Is green really better?

Determine if going green is right for your company
Jeff Hilton
August 15, 2011

If your company is like most others, you may be feeling a lot of peer pressure lately to hop on the green bandwagon. After all, green is the new black. On a surface level for consumers, it has become a type of status symbol, and for manufacturers it is occasionally just a half-hearted public relations attempt.


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1881 finish: A global success story

New standard surface treatment unifies PET beverage packaging
Brandon Knight
August 15, 2011
In February 2006, leading beverage companies collaborated to develop the next-generation plastic closure only (PCO) 1881 finish. The idea was that a single global standard finish for the beverage industry would deliver significant financial benefits, simplify package designs and improve efficiency. Cross-industry collaboration was crucial to the success of the project.
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Columns

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Supplier's Marketplace: August 2011

August 15, 2011
Read about new products from beverage industry suppliers. Included in this article is information on sorter control, cap sorters, and leak testers as well as several other products.
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Competing for the limelight

Citrus flavors evolve to entice consumers
Stephanie Cernivec
August 15, 2011
With new beverage flavors fighting for consumers’ attention and juice prices higher than usual due to inclement weather, U.S. orange juice sales have declined during the last several years, says Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago. More specifically, orange juice sales were down about 9 percent in food, drug and mass retail, excluding Walmart, between 2008 and 2010, she says.
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Staying hydrated

jessica Jacobsen
Jessica Jacobsen
August 9, 2011

When visiting the nation’s capitol last month, in addition to enjoying the museums, monuments and memorials, I couldn’t help but take notice of the popular beverage of choice on those hot July days — bottled water. Vendors carried around coolers and walked up and down the streets selling water, and tourists flocked to them.


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Beverage Beat: In search of acceptance and understanding

Jennifer Zegler
August 15, 2011

Last month, market research firm Nielsen outlined its new platform of 12 criteria for new product success during an “Innovation Revelation” webinar. In addition to outlining the dozen steps, Vicki Gardner, senior vice president of product innovation North America for the New York-based company, noted that traditionally successful product launches often offer benefits previously unavailable in the marketplace.


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Getting the most out of engine oil

Oil analysis programs offer numerous benefits
David Kolman
August 15, 2011
Maintaining engine lubricating oil is a very important element in stretching the productive life of vehicle engines. Often referred to as the life blood of the engine, the oil circulates through the engine, performing critical functions necessary to maintain engine performance and maximize useful service life.
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Warehouses automate with AGVs

AGVs offer flexibility and cost savings
jessica Jacobsen
Jessica Jacobsen
August 15, 2011

As beverage companies look at ways to automate warehouse facilities, equipment manufacturers say that more beverage-makers are looking to automated guided vehicles (AGVs). The Automatic Guided Vehicle Systems Industry Group of the Material Handling Industry of America (MHIA) stated in its fall 2010 quarterly report titled “New Paths for Guided Vehicles” that automation today is more flexible and more accommodating to changing operational requirements.


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Pack Expo helps expand horizons

August 15, 2011

Processing technologies and The Processing Zone will make first appearances at the Las Vegas show floor for the Packaging Machinery Manufacturers Institute’s (PMMI) 2011 Pack Expo, the show’s 55th anniversary, taking place Sept. 26-28 at the Las Vegas Convention Center.


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Taking down sodium content

Will reduced sodium beverages become a popular trend?
Stephanie Cernivec
August 15, 2011
Sodium consumption has been a large concern in the food industry because, in excess, it can lead to high blood pressure, which can increase the risk for heart attacks, strokes, heart failure and kidney failure, according to the U.S. Food & Drug Administration (FDA). Now consider that according to Russell Keast, associate professor at the Center for Physical Activity and Nutrition at Deakin University in Australia, the average American consumes nearly four times the recommended amount.
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