Brand partners with Dick Vitale for marketing campaign
March 15, 2023
Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.
Limited-edition frozen drink latest addition to Slurpee varieties
January 13, 2023
7-Eleven Inc., Irving, Texas, announced the newest addition to the Slurpee drink lineup: Vitaminwater Zero Sugar LOOK Slurpee. A blend of blueberry and hibiscus flavors, this sugar-free frozen drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.
Premium hard freezer pop brand’s packaging now recyclable through recycling leader
April 15, 2021
SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC, a subsidiary of The Jel Sert Co., has partnered with TerraCycle, to make its packaging nationally recyclable in the United States.
Frozen hydration pops available nationwide in Mountain Berry Blast, Fruit Punch
April 13, 2021
The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.
Old Orchard Brands offers 40 frozen juice concentrates
June 12, 2020
Old Orchard Brands, Sparta, Mich., reports seeing a renewed consumer interest in the frozen juice category, which has experienced triple-digit sales growth amid COVID-19 pandemic buying, according to data from Information Resources Inc. (IRI), Chicago. This information indicates consumers in the U.S. are buying frozen juices at the highest rate seen in years.