Many beverage manufacturers are “shooting for the moon” in hopes of giving consumers innovative new products that also will become classics within the beverage industry. See Beverage Industry’s Top 5 innovative products. 

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Copper Cow Coffee recently released its Season’s Sipping Bundle, curated to highlight the company’s favorite and most festive flavors, including Chai Spiced Tea, Churro, Classic, Rose, Lavender, and Mint in single-serve packets that affix to the rim of a coffee mug and enable pour-over coffee anywhere.

Humboldt Distillery, Humboldt County, Calif., is planning to celebrate 4/20 with cocktails using its cannabis-infused vodka Humboldt’s Finest. 

Craft Beverage Expo (CBExpo), the conference for independent producers, announced that industry and marketing experts Christian McMahan and Tom Flanagan will lead the event’s keynote sessions. The CBExpo will take Nov. 7-9 in Portland, Ore.

Reed’s Inc., a Los Angeles-based handcrafted, all-natural beverage company, named Val Stalowir as its new chief executive officer (CEO). In conjunction with his appointment as CEO, Stalowir also will serve on the company’s Board of Directors.