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Organic Growth Chart Beverage Industry October 2017

Amazon’s acquisition of Whole Foods Market impacts industry

Beverages No. 4 in organics market
Barbara Harfmann
October 11, 2017
In August, Seattle-based Amazon finalized its $13.7 billion acquisition of natural and organic retailer Whole Foods Market, Austin, Texas. The acquisition has translated into big changes not only in the pricing of many natural and organic products sold within Whole Foods stores, but likely will impact the ways that consumers purchase consumer packed goods (CPG).
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Amazon to acquire Whole Foods Market

Transaction valued at $13.7 billion
June 16, 2017

Seattle-based Amazon and Whole Foods Market Inc., Austin, Texas, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 a share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt.


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Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
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Michelob Ultra launches ULTRA 95 skill on Amazon Alexa

ULTRA 95 delivers 12 customized workouts in three categories
March 21, 2017

St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, announced that its Michelob Ultra brand launched ULTRA 95, a free, dedicated skill on Amazon Alexa.


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Walmart online grocery

Consumable eCommerce expanding throughout US

Click-and-collect models offer opportunity to low-income shoppers
jessica Jacobsen
Jessica Jacobsen
December 12, 2016
Last December, Adobe Digital Index indicated that online consumers spent more than $3 billion on Cyber Monday, 16 percent more than in 2014. That was on top of the more than $8 billion spent online during the four-day Thanksgiving weekend. Although the vast majority of purchases were for non-consumable consumer packaged goods (CPG), consumable products are finding their place in the eCommerce channel as well.
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