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Home » Keywords: » demographic marketing

Items Tagged with 'demographic marketing'

ARTICLES

Beverage News

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales
May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.


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Jessica Jacobsen

Social media analysis highlights millennials’ beverage choices

Tea and bottled water are popular with demographic
Jessica Jacobsen 200px
Jessica Jacobsen
November 14, 2017
If social media is any indication of what millennial consumers want, it is likely that we will see more innovation coming out of these beverage categories as beverage-makers look to reach this generation.
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Comax Flavored Trends Beverage Industry

Comax Flavors releases 2017 flavor trends

Study examines flavored water consumption habits
November 9, 2017
Comax Flavors released new primary research on consumers’ behavior, usage and attitudes toward flavored water.
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HEINEKEN

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand
Barbara Harfmann
Barbara Harfmann
May 15, 2017
Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
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news

The four stages beverage-makers can follow for new product success

Distribution, investments, demographics and consumer loyalty key for new brands
Bill Sipper
March 16, 2015

In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.


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Stephanie new headshot

Targeting female millennials could be vital for spirits brands

Millennials to make up 40 percent of LDA consumers by 2021
Stephanie Cernivec
Stephanie Cernivec
November 17, 2014

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.


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BI News

Nielsen study highlights CPG, retail needs of aging consumer demographic

North America leads in offering clearly labeled CPGs, foods for special diets
February 25, 2014

As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.


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Jessica Jacobsen feature size

Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
Jessica Jacobsen 200px
Jessica Jacobsen
February 14, 2014

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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Beverage News graphic

IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age
December 17, 2013

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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Red Bull Flugtag

Packaging News: New label designs help beverages stand out on the shelf

Spin the Bottle wines incorporates animation to interact with consumers
September 16, 2013

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


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More Articles Tagged with 'demographic marketing'
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