This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • 2022 Beer Market Report
    • 2022 Truck Report
    • 2021 Craft Beer Report
    • Best Beverage Packages of 2021
    • Soft Drink Report
    • State of the Beverage Industry
    • Top 100 Beverage Companies
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • 2022 Trucks Report
    • Supplier News
  • PRODUCTS
    • New Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • eBook
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • Channel Strategies
    • Classifieds
    • Custom Content & Marketing Services
    • BevOps Fleet Summit
    • eNewsletters
    • Events
    • The Beverage Forum
    • Market Insights
    • Market Research
    • Polls
    • Store
    • Sponsor Insights
    • White Papers
  • MEDIA
    • Interactive Product Spotlights
    • Podcast
    • Videos
    • Webinars
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
    • Subscribe
Home » Keywords » demographic marketing

Items Tagged with 'demographic marketing'

ARTICLES

Beverage News

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales
May 18, 2018
No Comments

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.


Read More
Jessica Jacobsen

Social media analysis highlights millennials’ beverage choices

Tea and bottled water are popular with demographic
Jess 200
Jessica Jacobsen
November 14, 2017
No Comments
If social media is any indication of what millennial consumers want, it is likely that we will see more innovation coming out of these beverage categories as beverage-makers look to reach this generation.
Read More
Comax Flavored Trends Beverage Industry

Comax Flavors releases 2017 flavor trends

Study examines flavored water consumption habits
November 9, 2017
No Comments
Comax Flavors released new primary research on consumers’ behavior, usage and attitudes toward flavored water.
Read More
HEINEKEN

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand
Barbara h200x200
Barbara Harfmann
May 15, 2017
No Comments
Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
Read More
news

The four stages beverage-makers can follow for new product success

Distribution, investments, demographics and consumer loyalty key for new brands
Bill Sipper
March 16, 2015
No Comments

In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.


Read More
Stephanie new headshot

Targeting female millennials could be vital for spirits brands

Millennials to make up 40 percent of LDA consumers by 2021
Stephanie headshot new cropped
Stephanie Cernivec
November 17, 2014
No Comments

When developing a new brand, beverage-makers have a number of things to consider. One crucial item is finding the right niche for your new beverage.


Read More
BI News

Nielsen study highlights CPG, retail needs of aging consumer demographic

North America leads in offering clearly labeled CPGs, foods for special diets
February 25, 2014
No Comments

As the 65-and-older demographic increases in size and spending power, retailers, brand marketers and service providers have opportunities to better support the health and well-being of aging consumers, according to new findings from Nielsen, New York.


Read More
Jessica Jacobsen feature size

Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group
Jess 200
Jessica Jacobsen
February 14, 2014
No Comments

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


Read More
Beverage News graphic

IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age
December 17, 2013
No Comments

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


Read More
Red Bull Flugtag

Packaging News: New label designs help beverages stand out on the shelf

Spin the Bottle wines incorporates animation to interact with consumers
September 16, 2013
No Comments

Red Bull is giving its fans the gift of flight through its new limited-edition Red Bull Flugtag four-pack.


Read More
More Articles Tagged with 'demographic marketing'
Subscribe For Free!
  • eMagazine Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • drinktec 2022
    Sponsored bydrinktec 2022

    Beverage industry trends premiere at drinktec 2022

  • Alibaba main image
    Sponsored byAlibaba.com

    E-Commerce and Online Tradeshows bring transformative growth for the food and beverage industry

Popular Stories

Truly_Poolside_VP_900.jpg

Truly taps Dua Lipa for new variety pack

CoverFEAT_Cannabis_GettyImages-1349912031_1170x658.jpg

Cannabis beverages look to overcome challenges to expand market

Almond Milk

Beverage-makers tap into ever-growing plant-based trend

2022 Beer Market Report
BI Craft Beverage Alcohol webinar

Events

June 22, 2022

Ready for Growth: Craft Beverage Alcohol Moves Beyond Recovery

As these craft innovators look to extend beyond recovery and into growth, craft brewers and distillers are showing the value they bring to the beverage alcohol community as well as the communities where their brick-and-mortar operations are connecting with consumers with on-site taprooms and bars, and even philanthropic efforts.  

June 28, 2022

New Frontiers in Sustainable Beverage Packaging Opened by Multi-Layer Technology

The presentation will cover a number of packaging innovations including recyclable small-format PET packages for CSD and oxygen-sensitive beverages, label-less packages and innovative use of color for sustainable brand differentiation.

View All Submit An Event

Poll

Beer Market Trends

What trends will drive beer innovations this year?
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products
Beverage Industry Buyers Guide and Sourcebook

Submit a Request for Proposal (RFP) to suppliers of your choice with details on what you need with a click of a button

Start your RFP

Browse our beverage industry directory of supplier companies includes beverage production supplies and technology to packaging, marketing, and distribution needs.

Find Suppliers

BI Husky webinar

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2022. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing