Among the ways consumers assess sustainability is through the packaging that brand owners utilize. According to packaging material suppliers, sustainable benefits from packaging allow brand owners to showcase their environmentally friendly ethos.
In its March report titled “Pouches,” Cleveland-based The Freedonia Group indicates that the U.S. pouch market will grow 4.4 percent a year through 2020 to $10.1 billion, primarily driven by the introduction of pouches in new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.
New innovations available for filling and printing operations
October 14, 2016
A supplier of liquid rotary filling systems, Fogg Co. introduced its carbonated filler machine that features double pre-evacuation with intermediate carbon dioxide purging (flushing) before filling. The combination of an analogue probe, for monitoring the filling tank level, and a modulating valve ensures gentle handling of the product and better control of undesired foaming, the company says.
Savvy marketers have known for years that packaging can play an important role in communicating a product’s proposition and influencing purchasing decisions. As consumers demand high-quality and healthy products, they also are becoming increasingly interested in the environmental impact of the product’s packaging.
To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.
Beverage Industry’s August issue, discover how craft spirits are embracing “local” and innovation in our cover story. Up next, get insights into how the pandemic has ended up benefiting the club store channel, and impacted beverage research and development by spurning importance of immune-boosting ingredients. Among the latest in new products and packaging, get an exclusive look into citrus ingredients, energy drinks, and how technology and sustainability trends are driving beverage manufacturing and innovation.