The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.

Beverage-makers are integrating “wellness” flavors to feed consumers demand for better-for-you beverages.

Whether its dairy milks, ready-to-drink (RTD) hot and iced coffees, meal replacement drinks or protein powders, vanilla is one of the most universally accepted flavor profiles around the world. In fact, vanilla is so well-known that its very name means “common.”

When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.

Aimed at helping manufacturers overcome formulation challenges in high-protein applications, Solvay’s high-performance Vanifolia solution is specifically developed for offnote masking and enhanced taste.

As part of their efforts to live healthier lifestyles, reducing the amount of sugar also is top of mind for many consumers.

Flavor Producers Inc. (FPI), Valencia, Calif., announced that the company has been recapitalized through a strategic majority investment from St. Louis-based Ceba-Tech Specialty Solutions.

Kerry launched ProDiem, a plant-based protein solution optimized for nutrition, taste and texture. ProDiem uses a proprietary processing technique and the company’s flavor-masking technology to address the grainy, chalky texture and mask the characteristic offnotes and bitterness traditionally associated with plant-based proteins, the company says.

Virginia Dare is a Brooklyn, N.Y.-based flavor and extract company originally founded in 1835. The company evolved into the Virginia Dare Extract Co. in 1923, with a focus on creating and supplying flavors for the food and beverage, health and wellness, nutritional product, sweet goods, dairy, and pharmaceutical and oral care industries.

Health concerns are a major issue for many people. The United States’ first lady Michelle Obama has headed up the Let’s Move program to educate consumers about “America’s Move to Raise a Healthier Generation of Kids.” Her efforts also have led to trying to get more adults and children involved in healthier food and beverage choices.