masking | Beverage Industry

Ingredient Spotlight

Functional, health trends call for masking agents

Masking ingredients and bitter blockers address off-notes

June 23, 2022

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.

Ingredient Spotlight

Advancements in masking solutions help elevate functional beverages

Sugar reduction, sustainable protein aid in masking utilization

July 9, 2021

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The utilization of functional ingredients is prompting beverage-makers to source masking solutions so that the next generation of beverages deliver on function and taste.

R&D Feature

New beverage development combines familiar, novel flavors

Health and wellness elevates better-for-you flavor profiles

Sarah Graybill

May 18, 2021

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Beverage-makers are integrating “wellness” flavors to feed consumers demand for better-for-you beverages.

Ingredient Spotlight

Nostalgic taste of vanilla shines as perennial favorite

Ingredient suppliers offer cost-stable vanilla in several formats

Barbara Harfmann

May 7, 2020

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Whether its dairy milks, ready-to-drink (RTD) hot and iced coffees, meal replacement drinks or protein powders, vanilla is one of the most universally accepted flavor profiles around the world. In fact, vanilla is so well-known that its very name means “common.”

Tate & Lyle's lemon drink with Stevia sweetener. - Beverage Industry

Sweetening solutions gain momentum in reducing sugar content, improving taste

New partnerships and products increase sweetener distribution

Barbara Harfmann

March 20, 2019

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When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.

Solvay introduces Vanifolia, Rhovanil US NAT for clean-label solutions

New native micellar casein isolate derived from high-quality milk

November 21, 2018

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Aimed at helping manufacturers overcome formulation challenges in high-protein applications, Solvay’s high-performance Vanifolia solution is specifically developed for offnote masking and enhanced taste.

GLOW Beverages’ Hydration and Energy drinks are sweetened with erythritol and stevia, the company says - Beverage Industry

Natural sweeteners cut calories, improve taste

Cargill’s EverSweet commercially available in 2018

Barbara Harfmann

March 6, 2018

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As part of their efforts to live healthier lifestyles, reducing the amount of sugar also is top of mind for many consumers.

FlavorHealth serves beverage market through taste modulation

Company’s portfolio can help reduce offnotes

February 16, 2018

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Flavor Producers Inc. (FPI), Valencia, Calif., announced that the company has been recapitalized through a strategic majority investment from St. Louis-based Ceba-Tech Specialty Solutions.

Kerry releases plant-based protein ProDiem

Protein ingredient aids in weight management

May 15, 2017

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Kerry launched ProDiem, a plant-based protein solution optimized for nutrition, taste and texture. ProDiem uses a proprietary processing technique and the company’s flavor-masking technology to address the grainy, chalky texture and mask the characteristic offnotes and bitterness traditionally associated with plant-based proteins, the company says.

Virginia Dare's history highlights innovation, sustainability

Flavor company's portfolio hits on natural and organic trends

February 15, 2016

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Virginia Dare is a Brooklyn, N.Y.-based flavor and extract company originally founded in 1835. The company evolved into the Virginia Dare Extract Co. in 1923, with a focus on creating and supplying flavors for the food and beverage, health and wellness, nutritional product, sweet goods, dairy, and pharmaceutical and oral care industries.