Items Tagged with 'masking'

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol. 

Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

As functional beverages remain in demand, experts highlight how masking ingredients are essential in formulations by enhancing a beverage’s overall drinking experience.

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.