No app, account needed to use mobile technology, company says
July 13, 2020
As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Co., Atlanta, is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation — contactless, mobile pouring from a smartphone.
Consumers able to access exclusive content via smartphones, bottles
December 5, 2017
Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says.
When it comes to food and beverage development, healthy usually is among the top considerations. In Beverage Industry’s 2016 New Product Development Outlook report published in the January issue, only 14 percent of respondents listed convenience a low need/interest.
At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.
Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.
IFT will showcase latest ingredients and technologies
April 4, 2011
Thousands of the world’s food science and technology professionals representing organizations throughout the food sector will attend the 2011 International Food Technologists (IFT) Annual Meeting & Food Expo at New Orleans Morial Convention Center from June 11-14.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!