Astral Tequila, a brand of New York-based Davos Brands, announced that it will introduce smart bottles of its spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone, it says. 

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.

 As Honest Tea discovered last summer, people generally obey the honor system.  

Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.