Winerytale, a new-generation smartphone app, let's consumers scan wine labels with their phones to discover the stories of the people behind the wine. The storytelling wine label launched Jan. 1, with more than 100 brands from across the globe already signed on, it says. According to Dave Chaffey, managing director of Winerytale, the concept offers wine producers an exciting new way to connect with consumers. "Winerytale enables wine producers to tell their story, and virtually attach it to their wine labels, for consumers to come along and discover through their phones,” he said in a statement. "It's a very different concept to other wine apps, which tend to focus on delivering detailed wine information and wine ratings. It's about delivering an experience, straight from the label, that gives consumers genuine insight into the people, place, and processes that go into every wine. We see this as a new opportunity for winemakers to really connect with their audience, and we're delighted to have so many pioneering brands onboard for the launch." Winerytale's smartphone app is purpose-built for a new generation of wine-lovers that harnesses new technology and social storytelling. The following are some of the app’s capabilities: enabling consumers to activate labels with their phones; delivering augmented reality experiences; hovering virtually on the bottle; combining content and social media for a fly-on-the-wall experience; and promising authenticity, discovery and real insights from every label, it says.
Winerytale app brings brand, consumer engagement
100-plus brands enrolled for app's Jan. 1 launch
December 23, 2020