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Home » Keywords » apps

Items Tagged with 'apps'

ARTICLES

Winerytale app

Winerytale app brings brand, consumer engagement

100-plus brands enrolled for app's Jan. 1 launch
December 23, 2020
No Comments

Winerytale, a new-generation smartphone app, let's consumers scan wine labels with their phones to discover the stories of the people behind the wine. 


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tecate we've got your back

Tecate announces new boxing campaign

Import beer brand’s program features daily sweepstakes
August 29, 2016
No Comments

Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.  


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Jennifer (Haderspeck) Storelli

Dial ‘B’ for beverage

Haderspeckj headshot200
Jennifer Storelli
March 15, 2013
No Comments

Like most other millennials, I’m completely attached to my mobile phone. Sometimes it’s weird to think that just 10 years ago I barely had any idea what a cell phone was or how to use it.


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Beverage News graphic

A different kind of carol from Stella Artois

January 15, 2013
No Comments

 This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors.  


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adroid ft

Android-controlled coffee

January 15, 2013
One Comment
How smart is your cell phone?
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TGI Fridays

Social marketing

July 11, 2011
No Comments

Carrollton, Texas-based T.G.I. Friday’s developed a new Buy Your Friend A Beer Facebook application to complement its Better with Brew menu. By “liking” the Friday’s fan page and placing an order through the custom tab, Facebook users 21 years and older can buy their Facebook friends as many as five beers. Recipients receive an electronic gift card to redeem in the restaurant. Purchase price is set at $5, regardless of the recipient’s regional location, and is redeemable for any beer of choice, including a selection of regional craft beers; non-alcohol beverage or food item at any local T.G.I. Friday’s.


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