More than a mindless past-time, gamers create rich online lives in which they engage with characters, storylines, and each other. Video game market research provider DFC Intelligence found that more than three billion people play games worldwide.

In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.

Join this webinar to learn how to play in the $300 billion gaming market with functional beverages designed for eGamers:

• The eGaming Consumer – consumer insights and market snapshot
• High Scoring Functionality – wellness trends and functional ingredients for eGamers (includes masking)
• Beverage Cheat Codes – get ahead with product application insight for RTD, shots, and more
• Winning with Taste – flavor trends and concept ideation for eGaming products

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