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Home » Authors » Staff Beverage Industry

Staff Beverage Industry

Articles

ARTICLES

Pittston Co Packing

Beverage industry veterans launch Pittston Co-Packers

State-of-the-art beverage manufacturing facility for leading national brands now open
Staff Beverage Industry
August 6, 2025

Pittston Co-Packers (PCP), Pittston, Pa., announced the launch of its first high-volume beverage manufacturing facility, providing full-service co-packing solutions. The new 403,000-square-foot facility meets the needs of today’s leading national beverage brands with end-to-end manufacturing capabilities. 


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OLIPOP SpongeBob Pineapple Paradise

OLIPOP debuts SpongeBob SquarePants-inspired flavor

Special-edition Pineapple Paradise celebrates new movie, Roblox game
Staff Beverage Industry
August 5, 2025

The collaboration brings SponeBob’s underwater world to life with five collectible can designs that showcase a beloved graphical expression from the franchise.


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5 Hour Energy Confetti Craze

5-hour ENERGY announces Confetti Craze

Limited-edition flavor released during month with most birthdays in US
Staff Beverage Industry
August 5, 2025

The makers of 5-hour ENERGY products unveiled a new, limited-edition flavor: Confetti Craze, tasting like a rich, buttery blend of freshly baked confetti cake, topped with fluffy vanilla frosting.


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Tricia Wallwork Milos Tea

Milo's Tea targets $1B in retail sales by 2027

Refrigerated tea, lemonade company announces plans to release Zero Sugar Lemonade later this year
Staff Beverage Industry
August 5, 2025

Milo's Tea Co. Inc., a family-owned and certified women-owned business known for crafting teas and lemonades with high-quality, real ingredients, announced that it is projecting over $1 billion in retail sales by 2027.


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Dogfish Head Grateful Dead 60th Can

Dogfish Heads commemorates Grateful Dead anniversary with special can

Staff Beverage Industry
August 1, 2025

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.


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Celestial Seasonings Wellness Teas

Celestial Seasonings Tea expands wellness platform with new line

New wellness platform available online and Walmart, expanding to more locations
Staff Beverage Industry
August 1, 2025

Celestial Seasonings, Boulder, Colo., announced the expansion of its wellness tea portfolio beyond its fan-favorite Sleepytime offerings to include new benefit teas that support a variety of daily wellness needs. 


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Beverage News

TalkShopLive announces launch of alcohol sales on platform

Platform expands into alcohol space with new offerings for creators, consumers
Staff Beverage Industry
July 31, 2025

TalkShopLive, the leading livestream social commerce platform with unlimited content distribution, announced a new platform capability to enable consumers to purchase beer, wine, and spirits from their favorite brands, celebrities, and creators who host livestreams on TalkShopLive. 


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Beverage News

High Noon issues recall of Beach Variety pack lots

Some packs contain mislabeled CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition cans
Staff Beverage Industry
July 31, 2025

The U.S. Food & Drug Administration (FDA) announced that High Noon is recalling two production lots of High Noon Beach Variety packs. Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are mislabeled as CELSIUS ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition with a silver top.


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Brooklyn Brewery East IPA

Brooklyn Brewery East IPA embraces NYC roots with new look

Staff Beverage Industry
July 31, 2025

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.


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Gatorade Hydration Booster Relax

Gatorade Hydration Booster adds Relax to lineup

Brand also introduces Overtime Bottle, Crossover Stainless Steel Tumbler
Staff Beverage Industry
July 25, 2025

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.


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