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Home » Authors » Chloe Alverson
Chloe Alverson

Chloe Alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

Associate Editor
Articles

ARTICLES

Tip_Top_WhiskeySour_1170.jpg

Tip Top Proper Cocktails delivers authenticity

Co-founder talks new product development, cocktail culture
Chloe Alverson
Chloe Alverson
October 31, 2024

Now, after five years on the market, Tip Top’s portfolio has grown, now with 16 offerings. Its most recent offering is the Whiskey Sour, which launched earlier this month.


Read More
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Beverage holiday highlights American-made beers

As National American Beer Day approaches, American breweries add new offerings
Chloe Alverson
Chloe Alverson
October 25, 2024

Celebrate National American Beer Day on Sunday, Oct. 27. 


Read More
Dematic Westrac

Warehouse software solutions aim to improve safety, efficiency and worker conditions

Rise of eCommerce, SKU proliferation place greater demands on software
Chloe Alverson
Chloe Alverson
October 23, 2024

SKU proliferation throughout the beverage industry has impacted warehouse software solutions and how to provide solutions to beverage manufacturers.


Read More
Califia Farms Complete

Dairy drinks and alternatives market fluctuates

Consumers opt for dairy, non-dairy beverages for various reasons
Chloe Alverson
Chloe Alverson
October 17, 2024

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.


Read More
Nowadays THC Cocktails
Up Close With

Nowadays aims to ‘put a new spin on drinking’ with THC beverages

Cannabis company’s portfolio includes a variety of THC doses, beverage formats
Chloe Alverson
Chloe Alverson
October 14, 2024

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.


Read More
BlakesHardCider_AmericanApple_1170 (002).jpg

Blake's Beverage Co. finds momentum

CEO talks collaborations, National Cider Month
Chloe Alverson
Chloe Alverson
October 8, 2024

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.


Read More
Giesen_0_1170.jpg

Fall into non-alcohol innovations

Embrace non-alcohol options in celebration of Sober October
Chloe Alverson
Chloe Alverson
October 1, 2024

With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.


Read More
Coffee_Bean_Tea_Leaf_pods_1170x658.jpg

Coffee craze

Celebrate National Coffee Day with these new products
Chloe Alverson
Chloe Alverson
September 27, 2024

Consumers can even celebrate their love for coffee on Sept. 29, which is National Coffee Day. 


Read More
CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


Read More
Bloom Nutrition New Sparkling Energy Drinks

Consumers show enthusiasm for natural energy solutions

Sustained energy needs prompt innovation from beverage-makers
Chloe Alverson
Chloe Alverson
September 23, 2024

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.


Read More
View All Articles by Chloe Alverson
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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What retail coffee segments will fare well into the next year?
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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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