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Sarah Graybill

Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.

Articles

ARTICLES

Vita-Coco & Postmates combat National Hangover Day

Sarah Graybill

February 14, 2020

Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.

PepsiCo asks fans to bundle, scan, earn cash back

Food and beverage manufacturer launches ‘PepCoin’ rewards

Sarah Graybill

February 14, 2020

PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

Alcohol-free and functional beverages on the rise

Sarah Graybill

February 12, 2020

As research and information about health and wellness has become more widely available in the digital age, consumers are being more proactive and purposeful with their food and beverage choices.

Niner Wine Estates recently released Cuvée Brut Nature, a premium sparkling wine with no added sugar.

Growth-driving trends impacting wine category

Sparkling wines, packaging, digital ordering impacts sales

Sarah Graybill

February 4, 2020

Continuous shifts are changing the way wine is made and marketed.

Johnnie Walker launches Keep Walking campaign

Creative campaign uses bold visuals to entice new demographics to try Scotch

Sarah Graybill

January 21, 2020

In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.

Supermarkets exercise innovation to achieve freshness and quality

Grocery channels strategize to achieve optimal freshnessthrough HPP

Sarah Graybill

January 20, 2020

With fresh foods and beverages sourced from all around the United States and beyond, brands and retailers are implementing innovative solutions for achieving optimal quality.

Penelope Bourbon achieves growth from ramped-up distribution

Founder Mike Paladini shares its story, plans for growth

Sarah Graybill

January 8, 2020

Every step of Penelope Bourbon’s journey, from brand to bottle, speaks to the importance of collaboration in achieving not only a beautiful bourbon, but also a legacy of quality that outlasts changing times and trends, the company says.

Juicy Juice Fruitifuls Organic, Juicy Waters and Juicy Juice + Protein.

Health-minded consumers seek sugar-reduced juices

Super-premium juices continue to post volume growth

Sarah Graybill

January 7, 2020

Juice manufacturers are innovating their portfolios in an effort to tap into sugar reduction trends.

Holiday campaigns deliver delight

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees

Sarah Graybill

December 16, 2019

Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.

Cutwater Spirits Bali Hai Tiki Rum Mai Tai

Sarah Graybill

November 15, 2019

Cutwater now is launching cans of Bali Hai Tiki Rum Mai Tai, a 12.5 percent alcohol-by-volume (ABV) drink with natural pineapple, coconut and citrus flavors. Bali Hai Tiki Rum Mai Tais deliver a bright and balanced cocktail with a bit of depth from the aged rum, the company says.

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