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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Sustainability influencing future beverage packaging plans

Pandemic alters preferred beverage packaging options

Jessica Jacobsen

August 18, 2021

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Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.

Ingredient Spotlight

Pandemic prompts increased citrus usage

Citrus ingredients popular in hard seltzers, budding beverage categories

Jessica Jacobsen

August 9, 2021

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As consumers have taken a greater interest in their immune system, beverage manufacturers are turning to staple ingredients like citrus to deliver the healthy halo that consumers desire.

Category Focus

Energy market thrives during pandemic

New flavors, functionality help category compete with outside categories

Jessica Jacobsen

July 20, 2021

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In today’s beverage market, the energy drinks and shots category is leaving its mark as more consumers are relying on the product’s key attribute ― energy ― to get through the day.

Channel Strategies

Consumers’ one-stop shopping lifts club store channel

Mobile apps streamline shopping process

Jessica Jacobsen

July 19, 2021

One Comment

When it came to shopping this past year, many consumers prioritized one-stop shopping and cost savings as they dealt with the complexities of the pandemic. These priorities aided the warehouse clubs and supercenters channel as more consumers stockpiled goods and dealt with reduced shopping options.

Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks

Jessica Jacobsen

July 16, 2021

One Comment

Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

2021 State of the Beverage Industry: Juice category sees bump during pandemic

Refrigerated lemonades, juice smoothies register double-digit growth

Jessica Jacobsen

July 1, 2021

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With the emergence of the pandemic, consumers turned to the juice category to support their immune systems. That has resulted in growth across many segments including refrigerated lemonades and aseptic juices.

2021 State of the Beverage Industry: Energy drinks flourish as consumers seek functionality

Energy shots hampered by impact of pandemic

Jessica Jacobsen

July 1, 2021

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The functional attributes of energy drinks have helped the category post growth despite the challenges of the pandemic. Although energy drinks recorded 12.6% growth for the 52 weeks ending May 16, energy shots contracted 3.4%.

Channel Strategies

Total foodservice industry down 25% in 2020

Beverage offerings to play key role in foodservice recovery

Jessica Jacobsen

June 24, 2021

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The foodservice channel experienced unprecedented sales declines this past year, with beverage sales underperforming in the channel. Yet, experts forecast beverage will be the great differentiator in its rebuild.

Operations

Palletizing equipment evolves to support lighter packaging materials

Adoption of robotics drives innovation within palletizing, depalletizing market

Jessica Jacobsen

June 22, 2021

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As packaging materials have become thinner, material handling equipment ― like palletizing and depalletizing machines ― is adapting to ensure warehouse operations protect the efficacy of beverages.

Top 100 Beverage Companies of 2020

Suppliers developing equipment to alleviate consumer concerns with to-go beverages

Jessica Jacobsen

June 15, 2021

One Comment

Beverage Industry’s Top 100 Beverage Companies report, based on 2020 fiscal year sales, reflects the ebbs and flows that different factions of the alcohol and non-alcohol beverage market experienced in less than normal times.