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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

flavored lemonade

Consumer expectations put clean label at the forefront

Interest prompts innovation, education from suppliers, beverage manufacturers
jessica Jacobsen
Jessica Jacobsen
July 1, 2025

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.


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friends laughing and drinking

Foodservice channel delivers dynamic performance, products

Value, customized food and beverages draw in consumers
jessica Jacobsen
Jessica Jacobsen
June 25, 2025

The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized beverage offerings.


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Nello Lineup

Powder mixes deliver on function, flavor and hydration

Drink mix category continues to see growth
jessica Jacobsen
Jessica Jacobsen
June 19, 2025

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.


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Jelly Roll Zevia

Modern sodas see sales proliferate

Circana data shows 83% increase from 2023 to 2024
jessica Jacobsen
Jessica Jacobsen
June 16, 2025

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.


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Celia Maestri Headshot

Casa Maestri Distillery’s commitment to high quality fuels excellence

Owning agave fields helps distiller mitigate supply chain risks
jessica Jacobsen
Jessica Jacobsen
June 9, 2025

Casa Maestri Distillery’s care and dedication to its agave fields is how the distiller developed its reputation as a premium-quality and competitive tequila brand.


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we love LA apread the word and join us poster

Brewers come together through WE LOVE LA for wildfire recovery

Firestone Walker releases West Coast Pilsner as part of initiative
jessica Jacobsen
Jessica Jacobsen
May 21, 2025

In the aftermath of the Greater Los Angeles Wildfires, many stepped up their philanthropic efforts to raise funds to help the communities affected, including those in the craft beer community.


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peach juice

Flavor, functional benefits offer opportunities for tea innovations

Category looks to rebound as volume declines impact segments
jessica Jacobsen
Jessica Jacobsen
May 19, 2025

Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.


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woman shopping at grocery store

‘Boosted’ beverages go beyond hydration

Report shows beverages seen as vital delivery for health and wellness need
jessica Jacobsen
Jessica Jacobsen
May 16, 2025

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.


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liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


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man picking marijuana

What’s to come next for hemp-derived beverages?

WSWA calls for regulation, not prohibition for hemp
jessica Jacobsen
Jessica Jacobsen
May 6, 2025

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.


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View All Articles by Jessica Jacobsen
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