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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

beer highlighted at a bar party

2025 Beer Report: Will import beer remain unstoppable?

Mexican beers lift segment, but tariffs’ impact looms
jessica Jacobsen
Jessica Jacobsen
February 28, 2025

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.


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mapleBaconCider.jpg

2025 Beer Report: Hard cider leans into flavor to lift category

Distribution, competition challenge hard cider growth
jessica Jacobsen
Jessica Jacobsen
February 27, 2025

Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.


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Consumers increasingly shopping online, in-store

Digital enhancements vital for growth for retailers, manufacturers, research shows
jessica Jacobsen
Jessica Jacobsen
February 11, 2025

FMI and NielsenIQ released their new report, “Digital Engagement Transforms Grocery Shopping,” which found that more than 90% of shoppers participate in both online and in-store shopping.


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group of young people drinking at a restaurant

CPG brands, retailers adapting to Generation Z, Alpha needs

Technology entices Gen Z, while Gen Alpha sees direct spending impact grow
jessica Jacobsen
Jessica Jacobsen
February 7, 2025

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?



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Red color solutions

Suppliers support those in need of Red No. 3 alternative

FDA issues deadline of Jan. 15, 2027, for food manufacturers to reformulate products
jessica Jacobsen
Jessica Jacobsen
February 5, 2025

Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.


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90+ Cellars wine

Changes in consumption habits prompt shifts in wine category

Generation Z, non-alcohol growth impact on wine market increases
jessica Jacobsen
Jessica Jacobsen
January 27, 2025

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.


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Warehouse Teams

Worker retention needs highlight importance of career growth

Communication, positive work environment vital for warehouse, distribution employee retention
jessica Jacobsen
Jessica Jacobsen
January 23, 2025

The complex employment environment has left warehouse and distribution managers challenged to retain quality workers. Although competitive compensation and comprehensive benefits packages are important, experts note they are not enough on their own.


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a person is taking a bottle of wine ordered on the internet out of a delivery box

Beverage alcohol sectors highlight potential unintended consequences from tariffs

WSWA shares data on impact import levies could have on wine and spirits
jessica Jacobsen
Jessica Jacobsen
January 21, 2025

As these beverage alcohol markets grapple with challenges, manufacturers and wholesale distributors also are bracing for the potential of tariffs.



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Fed Up Foods

FedUp Foods nourishes body, spirit and community

Fermented beverage manufacturer supports employees, region following Hurricane Helene
jessica Jacobsen
Jessica Jacobsen
January 9, 2025

FedUp Foods built a workplace that values its people as much as products. The kombucha manufacturer saw those values come to the forefront when Hurricane Helene impacted its community.


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VBC Logo

Still beverage demand prompts interest in liquid nitrogen dosing

Vacuum Barrier Corp. sees opportunities with aseptic dosing
jessica Jacobsen
Jessica Jacobsen
January 8, 2025

Demand for still beverages has beverage-makers turning to dosing technology, like liquid nitrogen, to support this need state. Greg Neville, sales manager of the Americas at Vacuum Barrier Corp. (VBC), shares what’s trends are driving this technology.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

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