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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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NVE Pharmaceuticals embraces changing beverage marketplace

Contract manufacturer adds line to support single-cup coffee and tea markets
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

Pre-Socratic Greek philosopher Heraclitus said “The only thing that is constant is change.” Applicable to nearly all walks of life, the consumer packaged goods market has come to embody this quote as the market welcomes a number of new products, brands and even categories.


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Growth in craft beer, spirits markets fuels hops and malts usage

Expanding regions, flavor companies can defray supply chain issues
jessica Jacobsen
Jessica Jacobsen
April 15, 2015

New and innovative products have helped contribute to SKU proliferation throughout the beverage industry, particularly within the craft beer and craft spirits markets. However, as these craft brewers and distillers look to push the envelope with their new releases, ingredient suppliers are looking to provide them with the tools they need to maintain that edge in the market.


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Flavor profiles gain steam in alcoholic drinks

Beer and spirits using more fruits and extracts
jessica Jacobsen
Jessica Jacobsen
April 15, 2015

After roughly 10 months of being overly cautious about what I eat and drink, later this month I finally can consume what I want, within reason of course.


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Zevia's natural sweetener profile finds home in CSD market

Company expand beyond CSDs with Tonic Water release
jessica Jacobsen
Jessica Jacobsen
April 10, 2015

After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.


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2015 Soft Drink Report: Carbonated soft drinks innovate with packaging to appeal to consumers

All-natural soft drinks could be solution to declines
jessica Jacobsen
Jessica Jacobsen
April 10, 2015

When walking through the aisles of retail stores, one might notice how different the consumer packaged goods (CPG) environment is compared with previous decades.


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Readers select their favorite new beverage of February

Total Happiness Naturals release obtains nearly three-quarters of the vote
jessica Jacobsen
Jessica Jacobsen
March 24, 2015

Although it might not look it outside, if you are in the Midwest or Northeast, summer isn’t too far away. In anticipation of summer activities and the food and beverages that accompany many of them, beverage-makers have started rolling out new products to complement the season. And it looks as though the readers of Beverage Industry are excited for some new summer flavors.


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Pollshare shares what people are drinking on St. Patrick’s Day

Infographic identifies most popular alcohol drinks for Irish holiday
jessica Jacobsen
Jessica Jacobsen
March 17, 2015

As retailers, bars and restaurants see their fair share of green-clad consumers on March 17, they might be taking an informal tally of the most popular alcohol beverages purchased that day.


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How beer brands are using social media to connect with consumers

Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 12 beer brands
jessica Jacobsen
Jessica Jacobsen
March 16, 2015

Social media has become a buzzword for not just American consumers but also the business environment.


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Beer's popularity can be found within pop culture

Lagunitas' Tony Magee joins The Beverage Forum collection of speakers
jessica Jacobsen
Jessica Jacobsen
March 16, 2015

Maybe I just have beer on the brain this month, but I feel like the popular alcohol beverage is everywhere I turn.


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View All Articles by Jessica Jacobsen
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