Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

admirable viognier

Nielsen finds red blends blossoming in wine category

Consolidations of wineries, wholesalers, retailers present challenges to smaller operations
jessica Jacobsen
Jessica Jacobsen

Sherwood Schwartz’ 1970s sitcom “The Brady Bunch” was among the first TV programs to address blended family dynamics. Tackling the growing pains of a newly formed family, the Brady’s eventually no longer were “steps” but a functioning family unit.


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blueberry teas

Prevention influences use of antioxidants in beverages

Clean-label, natural trends contribute as well
jessica Jacobsen
Jessica Jacobsen

At an annual wellness appointment, most doctors will preach about living a healthy lifestyle to help prevent the development of illnesses. As more consumers embrace this proactive approach, beverage-makers are seeking ingredients that can support this health-and-wellness trend.


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FDA seeking comments on natural labeling

Submissions can be sent through Feb. 10
jessica Jacobsen
Jessica Jacobsen

My high school government teacher stressed the importance of avoiding ambiguous and loaded language when asking questions. To test this theory, each student developed a question and was asked to go to the lunch room’s open study hall to ask a handful of students our question.


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Consumer need chart

2016 New Product Development Outlook for beverages

Organic named top trend for new beverages in new year
jessica Jacobsen
Jessica Jacobsen

This past year, Americans finally got a chance to see whether any the 2015 references in “Back to the Future Part II” would come true. Although the Chicago Cubs attempted to make the World Series prediction a reality, they fell short.


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Research firms release 2016 food and beverage trends

Austrian red wine, non-dairy drinks highlighted by analysts
jessica Jacobsen
Jessica Jacobsen

It’s hard to believe that 2016 is just around the corner. After things wind down from the holiday rush, I enjoy reflecting on everything that I experienced during the year. However, I must admit, I also have a tendency to start planning new adventures and challenges for the year ahead.


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Better-for-you beverage trends support vitamin, mineral fortification

Magnesium could emerge in future formulations
jessica Jacobsen
Jessica Jacobsen

Just as the lyrics state, “to keep your engine running you need energy for your high-powered, revved up body machine,” in the educational Schoolhouse Rock! video “The Body Machine,” food and beverage manufacturers are making sure that today’s products are packed with the vitamins and minerals not just to fuel the human body, but also maintain a healthy lifestyle.


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