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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Alcohol migration trends sparks innovation for HEINEKEN USA

Strongbow Rose Apple is driest hard cider in portfolio

Jessica Jacobsen

March 19, 2018

Alcohol migration trends have impacted the U.S. beer market. However, beer manufacturers are combating this trend through innovative new product releases.

NACS releases data from pilot tests related to beverages

Beverage Industry State of the Industry webinar date set

Jessica Jacobsen

March 16, 2018

Recently, the National Association of Convenience Stores (NACS) announced two new pilot tests that focused on the messaging of beverage attributes in order to increase sales.

Two Hats is a new line of light beers brewed with a hint of natural flavor - Beverage Industry

2018 Beer Report: Beer market looking to stem alcohol migration trends

Flavor offerings could benefit domestic beer sales

Jessica Jacobsen

March 8, 2018

Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.

2018 Beer Report: Mexican beers continue to fuel import market

Investments help further import beer market

Jessica Jacobsen

March 8, 2018

The imported beer market has experienced volume and dollar sales growth during the past few years.

Eazy Teazy was designed to appeal to craft beer consumers’ desire for easier-drinking, sessionable craft beers. (Image courtesy of Lakefront Brewery) - Beverage Industry

2018 Beer Report: Session beers offer more opportunities for craft beer

Small, hyper-local brewers continue to perform well for segment

Jessica Jacobsen

March 8, 2018

Craft brewers are turning to new product development to release more sessionable and flavorful brews.

Bold Rock Hard Cider - Beverage Industry

2018 Beer Report: Education, awareness vital to future of hard cider market

Regional, craft like brands positive for the alcohol segment

Jessica Jacobsen

March 8, 2018

Craft cider-makers have proven to be a bright spot for the segment, but have been unable to make up for the declines of national brands, experts note.

Hard seltzer brands have been the latest trend permeating the flavored malt beverage segment. (Image courtesy of SpikedSeltzer/Anheuser-Busch) - Beverage Industry

2018 Beer Report: Hard seltzers latest rotation sweeping the FMB market

Segment sees positives from throwback brands

Jessica Jacobsen

March 8, 2018

Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.

Readers name their favorite new beverage of January

New Trimino flavors receive approximately one-quarter of vote

Jessica Jacobsen

February 20, 2018

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

BrainGear Pineapple Mango - Beverage Industry

Cognitive health, energy ingredient usage grows

Functional beverage, health and wellness influence demand

Jessica Jacobsen

February 20, 2018

To fuel their minds and bodies, more consumers are turning to function-based consumer packaged goods to achieve their goals.

Report details Generation Z’s spending choices

93 percent will visit foodservice outlets that offer discounts

Jessica Jacobsen

February 16, 2018

Although the majority of them might still be in school, Generation Z already is wielding significant influence throughout the consumer marketplace.

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