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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Tropical Smoothie Café released Citrus Cactus Smoothie as a limited-time offer last year.

Specialty beverages, flavor exploration influences beverage menus

Functional ingredients, flavored spirits among trends within foodservice, on-premise
jessica Jacobsen
Jessica Jacobsen
September 11, 2019
For foodservice operators, new, specialty beverages are helping innovators deepen their offerings to consumers.
Read More
Krones Modular Labelers

Modular labelers support beverage labeling needs

Labeling equipment manufacturers design equipment to support SKU growth
jessica Jacobsen
Jessica Jacobsen
September 9, 2019
As beverage-makers expand their portfolio whether it be flavors, packaging or both, labeling equipment manufacturers are developing machinery that can handle the effects of SKU proliferation.
Read More
The Dreaming Tree wines features pressure sensitive labels.

Sustainability has growing influence on labeling materials for beverages

Specialty effects like inks, NFC technology and more proliferate label market
jessica Jacobsen
Jessica Jacobsen
August 29, 2019
Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.
Read More
Aluminum can packaging with inkjet code.

Packaging shifts impact coding equipment market

Adoption of aluminum cans, plant-based packaging influences coders
jessica Jacobsen
Jessica Jacobsen
August 19, 2019
Beverage-makers are tackling the plastic waste problem through their brand portfolios and packaging equipment suppliers are taking notice.
Read More

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients
jessica Jacobsen
Jessica Jacobsen
August 13, 2019
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
Read More
Citrus Ingredients

Health-conscious trends elevate citrus’ status in beverages

Citrus flavors proliferate in waters, teas and spirits
jessica Jacobsen
Jessica Jacobsen
August 12, 2019
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.
Read More
Sierra Nevada Rye Ale - Beverage Industry

Clean-label trends boosts spice usage in beverages

Millennials, Generation Z embrace flavor exploration
jessica Jacobsen
Jessica Jacobsen
July 22, 2019
As consumers demand cleaner and more transparent products, specific ingredient markets are seeing increased interest, helping brand owners deliver on the healthy attributes they’re striving to fulfill.
Read More
Teatulia’s Organic Tea Sodas - Beverage Industry

Suppliers help beverage-makers address clean label

Trend impacts certain beverage categories more than others
jessica Jacobsen
Jessica Jacobsen
July 17, 2019
Ingredient suppliers recognize the challenges that can emerge when beverage-makers want to develop a clean-label product and making sure that product attributes meet consumers’ perceptions of clean label.
Read More

Podcast shares what’s impacting the beverage alcohol market

Beverage Industry launches Sip & Learn podcasting series
jessica Jacobsen
Jessica Jacobsen
July 12, 2019
The podcast episode offered a nice dive into the latest trends impacting the beverage market with insights from three experts in a nearly 40-minute package.
Read More
Roberts PolyPro craft beer can carriers. - Beverage Industry

Sustainability influences secondary packaging market

Experience-focused packaging appeals to millennial consumers
jessica Jacobsen
Jessica Jacobsen
July 9, 2019
Although much attention is given to primary packaging materials, the secondary packaging materials market also is seeing the effects of this evolving market.
Read More
View All Articles by Jessica Jacobsen
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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