AI tool is powered by technology from ChatGPT creator OpenAI
February 13, 2023
Snapple, a brand of Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced the launch of the Snapple fAIct Generator — an AI-powered tool that makes it easy to create facts about any topic— celebrating 20-years of Snapple Real Facts, facts found under every Snapple bottle cap.
New campaign features tips from the world-renowned sex therapist
February 8, 2023
Starco Brands announced that Whipshots, an innovative vodka-infused whipped cream, has teamed up with veteran sex expert Dr. Ruth Westheimer to release a multi-video creative campaign titled “Shots of Pleasure.”
The Clearly Food & Beverage Co. Ltd., Richmond Hill, Ontario, producer of the Clearly Canadian line of premium flavored sparkling waters, announced that it has shipped more than 50 million bottles of its all-natural sparkling water beverages since its large-scale commercial production reintroduction in 2017.
Cognac brand, Williams team up for ‘Inch By Inch’ Super Bowl spot
February 6, 2023
Rémy Martin, a brand of Rémy Cointreau, Paris, announced that global tennis superstar and cultural icon Serena Williams will star in its first-ever Super Bowl ad for Cognac House, Rémy Martin. This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale, the company notes. Super Bowl LVII also marks the first time in history that Rémy Martin is making an appearance at the Super Bowl.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.
Ready-to-drink tea company to build 110,000-square-foot production facility
January 31, 2023
Milo’s Tea Co., Bessemer, Ala., announced it will invest more than $130 million initially to build a new manufacturing and distribution facility in Spartanburg County, S.C. In the beginning, this new facility will bring more than 100 jobs to the area. Milo’s expects to break ground by mid-March 2023 and start production of its famous tea and lemonade in fall 2024.
Collaboration brings beverage alcohol delivery from Gopuff to the Drizly marketplace
January 31, 2023
Boston-based Drizly, an Uber company, and Gopuff, Philadelphia, announced a partnership to provide immediate, on-demand delivery of drinks to adults of legal drinking age. This new collaboration brings the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly’s beverage alcohol eCommerce shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform.
Fans can enter for a chance to win from a $500,000 prize pool
January 30, 2023
Chicago-based Molson Coors Beverage Co. unveiled a Coors Light and Miller Lite “big game” commercial with real money on the line. Through Molson Coors’ agreement with DraftKings, fans have a free chance to win big money by predicting every detail of what will happen during the beer giants’ commercial — the first Super Bowl ad in more than 30 years, the company notes.
Rum company offering fans a chance to win trip for two
January 27, 2023
From now through Feb. 28, Louisville, Ky.-based Parrot Bay Rum is offering fans the chance to win a trip for two, or a “bae-cation.” Three winners, along with their baes, will win a tropical-inspired vacation, valued at $5,000.
Investment will enable DTC provider to continue growth, support fulfillment model
January 25, 2023
Speakeasy Co., San Diego, an eCommerce platform for alcohol brands, has received funding for its third seed round, with $6.8 million raised. The funding was led by InvestBev, an investment firm in the industry, with a portfolio including Siempre Tequila and Fyllo.