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Pepsi Generation campaign

Pepsi unveils Pepsi Generations global campaign

New TV ad to debut during Super Bowl LII
January 12, 2018

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., unveiled this year's global creative campaign, Pepsi Generations, which is a celebration of the brand's rich history in pop culture for 120 years. 


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Brown-Forman reports first-half fiscal 2018 results

Company reports net sales growth of 10 percent from prior year period
January 12, 2018
For the first six months of the fiscal year, the company’s reported net sales increased 10 percent to $1.6 billion, compared with the prior-year period.
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Easley Winery announces completed $2M expansion

Winery invests in property, new equipment
January 12, 2018
Indianapolis-based Easley Winery announced that it has completed a multi-million-dollar investment in property and equipment at its facility in downtown Indianapolis.
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Technomic, BMC release on-premise report

Report reviews drink sales in restaurant, bar business
January 12, 2018
Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.
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Red Stripe

Production line investment furthers Red Stripe’s growth

Investment part of 10-year plan dedicated building Jamaican beer into a global brand
January 11, 2018

Since Heineken USA, White Plains, N.Y., acquired a controlling stake of Red Stripe Beer in 2015 and returned production back to the brand’s Jamaican homeland in 2016, the company has embarked on an aggressive 10-year investment plan dedicated to building Red Stripe’s position as a truly global brand. 


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Diet Coke new flavors, packaging

Diet Coke launches new era

Evolution includes new flavors, packaging, campaign
January 11, 2018

After 35 years, Diet Coke, a brand of Atlanta-based The Coca-Cola Co. announced that it is entering a new era. 


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JW Blenders Sherry Cask Finish

Johnnie Walker announces limited-edition whisky

Blenders’ Batch Sherry Cask Finish exclusively available in duty-free stores
January 10, 2018

This New Year, the team behind Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America Inc., released a special-edition whisky exclusive to travelers: Johnnie Walker Blenders' Batch Sherry Cask Finish, which now is available in duty-free stores worldwide.


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