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Red Bull, Santa Monica, Calif. unveiled this year's Red Bull Summer Edition White Peach. Beginning April 28, this limited-time offering is available for the first time both with and without sugar.

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., has shared the findings of a recent report, titled American Spirits Exports Report.

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 

The name change reflects Sazerac Co.’s vision for the future of Irish Whiskey — the art and science of blending, innovation and respect for Sligo’s rich heritage.

As part of its ongoing commitment to helping advance a circular economy, Primo Brands, Tampa, Fla., and Stamford, Conn., announced a four-year partnership with The Ocean Cleanup, Rotterdam, Netherlands, an international nonprofit that develops and scales technologies as part of its mission to rid the world’s oceans of plastic. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 

Prost Brewing Co., Denver, announced its plans to open its fifth biergarten in Wheat Ridge, Colo., in early 2026. This expansion is part of Prost’s steady, intentional growth across Colorado.

Molson Coors Beverage Co., Chicago and Montreal, announced that after 28 years in the beer industry, including more than six years as president and CEO, Gavin Hattersley has informed the company and the Board of Directors that he intends to retire from the company and as a member of the board, in each case, by Dec. 31, 2025.