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Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say. 

Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says. 

Available nationwide this summer, Mamma Mia, Puglia, Italy, announced the nationwide, U.S. launch of Mamma Mia Red Blend and Mamma Mia White Blend, wines to share around crowded tables filled with family, friends, laughter and — and of course, delicious food, the company says.

Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.

Bulldog Gin, New York, will form a new business unit responsible for the development and execution of the brand's commercial strategy in the United States, Canada, Mexico, Latin Americaand the Caribbean, with a particular focus on the on-premise, announced Founder and Chief Executive Officer of Bulldog Gin Anshuman Vohra.

The tremendous rise in U.S. bottled water consumption has resulted in significant caloric savings, according to a new study from the Beverage Marketing Corporation (BMC), New York. As Americans increasingly have opted for calorie-free bottled water instead of other beverages, they have collectively cut 61 to 68 trillion calories during the past 15 years (2000-2015), the market research firm reports.