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When a group of Seattle-based Starbucks Coffee Co. employees teamed up to create a fall espresso beverage 14 years ago, little did they realize that they would be launching a nationwide trend that would extend far beyond coffee.

Brockmans Gin, United Kingdom, a super-premium, new-style gin, was awarded gold medals at both the 2017 SIP Awards and the 2017 International Craft Spirits Awards. Brockmans, available in nearly 30 countries, has seen tremendous growth around the world and continues to build impressive momentum in the United States, the company says. 

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says. 

The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.

Long Beach, Calif.-based 'Merican Mule Inc, the manufacturer of Moscow Mule in a can, announced the launch of its product’s distribution across Los Angeles and Orange County, Calif.

Continuing to celebrate “the best for the best,” Tequila Avión, New York, has created a limited-edition, commemorative bottle of the brand's ultimate tequila offering, Avión Reserva 44 Extra Añejo.