Beverage Industry Top Stories

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Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.

With vehicle wraps viewed as one of the top cost-effective forms of advertising, operations are pulling out all the stops for the next generation of fleet graphics.

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.

Informa Markets’ Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 4-7 at the Anaheim Convention Center.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

In an evolving landscape, plastic packaging has embraced innovation to support sustainability and packaging design needs. 

As category growth, emerging brands and SKU proliferation continue to impact beverage distribution, DSD solutions offer a host of advantages for beverage delivery operations. 

Drop of Sunshine was created on a need for female-centered wine brands to reflect the lives, connection and celebrations of women.