New Products

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Liv Tru launched its self-titled line of natural performance beverages. 

New Holland Brewing Co. launched a new limited-edition craft beer: Ichabod Pumpkin Ale. 

Atay launched its self-titled line of Moroccan Ice Teas in three varieties: Spicy Lemon Ginger, Fresh Mint and Wild Rose Cherry. 

Bearcat Infused Bourbon launched its self-titled line of Infused Bourbons in two varieties: Orange Peel with Spice, and Espresso with Aromatic Bitters. 

Copper & Kings American Brandy released the latest product in its portfolio: Riding with the King American Brandy, a tribute to Elvis. 

Sprecher Brewing Co. launched it self-titled line of craft sparkling waters. 

Johnnie Walker, a brand of Diageo North America, and HBO Licensing & Retail introduced two new Scotch whiskies to honor the legacy of HBO’s “Game of Thrones.” 

Millennium NC Beverages launched Elkiee, a pouched artesian water with a 7.8 percent pH balance, the company says.  

PRESS launched a new limited-edition flavor to its hard seltzer lineup: Apple Cinnamon.

Two Roots Brewing Co., a brand of Cannabiniers, unveiled two seasonal flavors in its THC-infused non-alcoholic craft beer portfolio: Mango Dango and Grapefruit Fight.