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Z Natural Foods unveiled its latest innovation: Organic Instant 7 Mushroom Coffee (Black). 

Blue Run Spirits announced the release of Trifecta, the company’s first three-age Kentucky Straight Bourbon Whiskey. 

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.  

Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.

No Days Off (NDO) announced the launch of its NDO H2O ultra-premium canned waters. 

Jefferson's Bourbon, a brand of Pernod Ricard USA, debuted its latest innovation: Jefferson's Tropics Aged in Humidity.

Uncle Matt's Organic is adding a new functional juice-based beverage to its portfolio: Uncle Matt's Organic Superfruit Punch.

Sagamore Spirit announced the release of its-first-ever liqueur: Sagamore Spirit Amaro. 

Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the return of its Spiced Apple and Cranberry sparkling water flavors, both as limited-time-only (LTO) offerings this fall. 

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew.