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In line with the launch of its partnership with the NFL, Lime-A-Rita, a brand of Anheuser Busch, introduced Pome-Granate-Rita. 

In time for winter, Community Coffee Co. introduced a new, limited-time varietal: Community Dark Chocolate Peppermint Coffee. 

Basil Hayden’s, a brand of Beam Suntory Inc., introduced its first-ever permanent addition to its portfolio: Basil Hayden’s Dark Rye. 

Lifeway Foods Inc., a provider of kefir, launched Elixir, a new line of probiotic sodas. 

Backpack Wine, a brand of Source Code Beverage, introduced a new varietal joining its lineup of canned wines: Rowdy Red. 

Lori’s Original Lemonade LLC expanded its line of gourmet lemonades with the launch of two flavors: Original Lemonade and Wild Strawberry Lemonade. 

In an effort to embrace the United States’ growing appreciation for Japanese culture and traditions, Umenoyado USA introduced Haikara Sake. 

Debuting its lineup of non-alcohol craft beers, Bravus Brewing Co. introduced Bravus Non-Alcoholic India Pale Ale (IPA). 

Dogfish Head Craft Brewery released its newest IPA — Liquid Truth Serum — to retailers, restaurants and refrigerator shelves in select markets. 

World of Coffee Inc. now offers Jack Daniel’s Tennessee Whiskey Coffee, a premium, 100 percent Arabica coffee.