3 Badge Beverage Corp., introduced the latest addition to its portfolio: La Pivón Rojo and La Pivón Blanco. La Pivón Vermouth honors the traditions of Madrid and fine Spanish vermouth, the company says. La Pivón Rojo and La Pivón Blanco are made with the Airén and Malvar wine grapes grown in Spain: the herbal portion of La Pivón starts with a “mother” from a previous batch, before a proprietary mix of local herbs and flavors are added to the blend to sit for a full day. The liquid is then filtered and bottled, it adds. The vermouth is available in select markets for a suggested retail price of $29.


3 Badge Beverage Corp., Sonoma, Calif.

Telephone: 707/996-8463

Internet: www.3badge.com

Distribution: Select markets