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PepsiCo.jpg

PepsiCo reaches 2025 goal on water-use efficiency in high water-risk areas

Company working toward being net water positive by 2030
Staff Beverage Industry
March 21, 2024

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.


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Sazerac BuzzBallz.jpg

Sazerac signs deal to acquire BuzzBallz LLC

Merrilee Kick to stay on as CEO of ready-to-drink company, brands
Staff Beverage Industry
March 20, 2024

Sazerac and BuzzBallz announced an agreement for Sazerac to acquire BuzzBallz, an award-winning, growing ready-to-drink focused portfolio.


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bubly burst.png

PepsiCo unveils bubly burst sparkling water lineup

New bubly burst available in 6 fruit-forward flavors
March 19, 2024

Purchase, NY-based PepsiCo once again is shaking things up in the sparkling water category with a brand-new product: bubly burst.


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Essentia Hydroboost.jpg

Essentia launches first-ever flavored, functional water

3 Hydroboost varieties feature B-complex vitamins
Staff Beverage Industry
March 14, 2024

Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.


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Oberon_Ale_1170.jpg

Bell's Brewery gears up for another Oberon Day

Release of wheat ale signifies unofficial start of summer
Chloe Alverson
Chloe Alverson
March 11, 2024

In Michigan — and much of the Midwest — the citrusy ale signifies the sunnier days ahead. Oberon Day has become an official state holiday in Michigan.


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Liquid Death.jpg

Liquid Death closes $67 million in strategic financing

New funding brings water, iced tea company’s valuation up to $1.4 billion
Staff Beverage Industry
March 11, 2024

Liquid Death, Los Angeles, has closed $67 million in financing from strategic partners and new investors including top national distributors, along with notable names in entertainment and sports.


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McBride Sisters SHECan.jpg

McBride Sisters SHE CAN Fund unveils 2024 initiatives

Fund supports advancement of women in the wine industry and beyond
Staff Beverage Industry
March 8, 2024

McBride Sisters SHE CAN Fund, the philanthropic arm of the renowned wine company dedicated to advancement of women in the wine industry and beyond, announced its initiatives for 2024. 


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REESES_InternationalDelight_Cans.png

International Delight to give away REESE’S Iced Coffee cans

Brand teams with 7-Eleven to offer free cans March 10-11
Staff Beverage Industry
March 6, 2024

International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the chance to try them for free.


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Suja_ProteinShakes.png

Readers name their favorite new product for January

Suja Organic Protein Shakes take No. 1 position
March 6, 2024

The readers of Beverage Industry have selected their favorite new product released in January and the results are out.


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Jones_HardCraftSoda.png

Jones Soda, Rainmaker launch Spiked Jones Hard Craft Soda

Launch brings unconventional flavors, pure cane sugar formula to alcohol
Staff Beverage Industry
March 5, 2024

Jones Soda Co., Seattle, has expanded into alcohol beverages with the launch of Spiked Jones Hard Craft Soda. Unique to the hard soda category, Spiked Jones is full flavor with the brand’s cane sugar formulation and elevated alcohol content, the company says.


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